Tea: market data & analysis

Market Insights report

Tea: market data & analysis

Tea is an important segment in the Hot Drinks market and revenues are expected to grow to US$ 160 bn in 2028. Tea has long been associated with various health benefits, and this connection continues to drive consumer preferences. Health-conscious individuals are turning to tea as a healthier alternative to sugary beverages, thanks to its antioxidant properties, potential weight management benefits, and calming effects. It is especially important in Asia and Eastern Europe as well as in the UK. In these regions, it serves the purpose of both caffeination and hydration.


What's included?

  • All relevant sales figures and growth rates, including forecasts until 2028
  • Regional comparison with focus on Europe, United States, China, Americas, Australia & Oceania

Table of contents

This reports gives an overview of the Tea market from an international perspective. The Tea market consists of black tea, green tea and mate sold in tea bags or as loose-leaf tea. Not included are herbal tea, instant tea, iced tea or similar tea-derived Ready-to-Drink beverages. Included are revenue and average revenue per capita, volume and average volume per capita, price per unit (per kilogram), as well as sales channels. The data only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores).

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