Fragrances Report 2021

Statista Consumer Market Outlook


The Beauty & Personal Care segment Fragrances refers to the consumer goods market for perfumes and eaux de toilette. Deodorants and room scents are not covered in the segment.

The Fragrances segment has mainly been driven by two trends recently: One of them is celebrities advertising perfumes. Renowned labels hire internationally well-known celebrities to advertise their products or to release the latter under the respective person’s name. This has a major impact on the customer’s purchasing decision. The other important driver is the trend towards individually crafted scents made from natural and eco-friendly ingredients.

  • Language: English
  • Released: December 2021
More than 7,500

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