Household Paper Report 2020

Statista Consumer Market Outlook - Segment Report

Household Paper Report 2020 The segment Household Paper accounted for 27% of the Tissue & Hygiene Paper revenue and 29% of the volume sales in 2019. The worldwide revenue of US$68 billion in 2019 is expected to increase to US$79 billion by 2025. This report from the series of Consumer Market Outlook segment reports gives an overview of the household paper market from an international perspective.

What's included?
  • All relevant sales figures and growth rates, including forecasts until 2025
  • Regional comparison with focus on Europe, United States, China and South America
  • COVID-19 impact


The report covers the Tissue and Hygiene Paper segment Household Paper, which includes all kinds of tissue paper which are used for household care. Primarily this includes paper towels, table napkins, kitchen rolls and tablecloths. The market includes retail sales and whole sales. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the retail and whole market. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.

  • Language: English
  • Released: November 2020
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