Feminine Hygiene: market data & analysis

Market Insights report

Feminine Hygiene: market data & analysis

Revenue in the Feminine Hygiene segment amounts to US$47.24bn in 2023. The market is expected to grow annually by 5.10% (CAGR 2023-2027).In global comparison, most revenue is generated in China (US$11,370.00m in 2023).In relation to total population figures, per person revenues of US$6.15 are generated in 2023. This report from the series of Consumer Market Outlook segment reports gives an overview of the feminine hygiene market from an international perspective.


What's included?

  • All relevant sales figures and growth rates, including forecasts until 2027
  • Regional comparison with focus on Europe, Australia & Oceania, Asia, Africa and Americas

Table of contents

The report covers the Tissue & Hygiene Paper segment Feminine Hygiene, which includes all sanitary paper products made from pulp, e.g. tampons and sanitary pads. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands. The market only includes retail sales.

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