Incontinence Report 2020

Statista Consumer Market Outlook - Segment Report

Incontinence Report 2020 The segment Incontinence accounted for 5% of the Tissue & Hygiene Paper revenue and 2% of volume sales in 2019. The worldwide revenue of US$12 billion in 2019 is expected to increase to US$14 billion by 2025. This report from the series of Consumer Market Outlook segment reports gives an overview of the incontinence market from an international perspective.

What's included?
  • All relevant sales figures and growth rates, including forecasts until 2025
  • Regional comparison with focus on Europe, United States, China and South America
  • COVID-19 impact


The report covers the Tissue & Hygiene Paper segment Incontinence, which contains tissue products adults. The market includes retail sales and whole sales. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the retail and whole market. The global market leader in incontinence products is Sweden’s SCA with its Tena brand.

  • Language: English
  • Released: November 2020
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