Toys & Games: market data & analysis

Market Insights report

Toys & Games: market data & analysis

Toys and games generally help to improve imagination, creativity and problem-solving skills. The Toys and Games segment includes all kinds of toys for toddlers and kids like dolls, construction sets, card games and puzzles. The worldwide revenue of US$123 billion in 2022 is forecast to increase to US$143 billion by 2028.


What's included?

  • Segment Overview Toys and Games
  • Market KPI comparison: Revenue and growth rate
  • Regional comparison, including revenue per capita

Table of contents

The Toys and Games segment includes subsegments such as Action Figures, Toys for Toddlers and Kids, Dolls and Stuffed Toys, Puzzles, Plastic and Other Toys, Construction Sets and Models and Card Games. This segment report presents one segment from the constantly growing Toys and Hobby market.

The Toys and Games segment, the second largest segment of the Toys and Hobby market, accounted for nearly 40% of market’s revenue in 2022. It includes a wide variety of products intended mainly, but not exclusively, for the entertainment of children. The Toys and Games segment is driven by an increase in online sales, a rise in demand for eco-friendly and high-quality toys, a fierce price competition and rapidly changing consumer preferences.

The Toys and Games segment is predicted to amount to US$143 billion by 2028, up from US$123 billion in 2022. LEGO and Mattel are some key companies in the toys and games industry.

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