Personalized Advertising in the U.S. 2017 report

Statista Consumer Survey

Personalized Advertising in the U.S. 2017 report This report gives an insight into the current situation in the field of personalized advertising. It gives an introduction to the effects a personalized marketing approach has on costumers and their purchasing behavior and their attitude towards the trend.

Topics include
  • Noticing of personalized suggestions
  • Purchase frequency of suggested articles
  • Frequency with which retargeting is noticed
  • Activities in which local ads are noticed
  • Situations in which local ads are helpful
  • Awareness of/attitudes towards personalized advertisements
Description

Key Findings:

  • Most consumers feel that the personal suggestions they receive fit their shopping interests
  • Personalized suggestions result in purchases especially among young consumers
  • Younger online shoppers notice retargeting more frequently than older users
  • 76% notice local/regional offers, which are appreciated most when received at home
  • A majority feels that their data is used for advertising, yet over a third does not hide their online activities
  • 72% are worried about their current location being transmitted, only 39% trust data security in advertising

  • Language: English
  • Released: October 2017
  Report
Order study
More than 7,500
companies trust
Statista

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Contact
Esther Shaulova
Operations Manager
support@statista.com +1 (212) 419-5770

Mon - Fri, 9am - 6pm, EST

Contact (Europe)
Lodovica Biagi
Director of Operations
eu.support@statista.com +44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm, GMT

New

All Dossiers for free within the Project Account

Order a Project Account now to get immediate access to our dossiers, studies and reports.

Get Project Account
No Thanks, order study

Statista Project Account

  • Immediate access to dossiers, reports and studies
  • Unlimited access to statistics, Market Outlooks and forecasts
  • No subscription (30 days duration)

Download your Report

We value your privacy and will never rent or sell your email address.

Privacy

Menu