Personalized Advertising in the U.S. 2017 report

Statista Consumer Survey

Description

Key Findings:

  • Most consumers feel that the personal suggestions they receive fit their shopping interests
  • Personalized suggestions result in purchases especially among young consumers
  • Younger online shoppers notice retargeting more frequently than older users
  • 76% notice local/regional offers, which are appreciated most when received at home
  • A majority feels that their data is used for advertising, yet over a third does not hide their online activities
  • 72% are worried about their current location being transmitted, only 39% trust data security in advertising

  • Language: English
  • Released: October 2017
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