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Personalized Advertising
Personalized Advertising
Statista Consumer Survey - Report
This report provides answers about the effectiveness of personalized advertising, the awareness towards personalized advertising from customers and their attitudes towards personalized advertisements.
- Description
Key Findings:
- Most consumers feel that the personal suggestions they receive fit their shopping interests
- Personalized suggestions result in purchases especially among young consumers
- Younger online shoppers notice retargeting more frequently than older users
- 76% notice local/regional offers, which are appreciated most when received at home
- A majority feels that their data is used for advertising, yet over a third does not hide their online activities
- 72% are worried about their current location being transmitted, only 39% trust data security in advertising
For further data on the topic, please click here.
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- Online advertising metricsOnline advertising metrics
- Digital advertising formats in the U.S.Digital advertising formats in the U.S.
- Digital advertising in EuropeDigital advertising in Europe
- Advertising in BelgiumAdvertising in Belgium
- Programmatic advertisingProgrammatic advertising
- BRICS advertisingBRICS advertising
- Advertising in the NetherlandsAdvertising in the Netherlands
- Advertising in ItalyAdvertising in Italy
- Digital advertising in CanadaDigital advertising in Canada
- Digital advertising in the United Kingdom (UK)Digital advertising in the United Kingdom (UK)
- Marketing personalizationMarketing personalization
- Advertising in AfricaAdvertising in Africa
- Online advertising in Europe in 2017Online advertising in Europe in 2017
- Report on online advertising investments in the Netherlands in 2017Report on online advertising investments in the Netherlands in 2017
- US Online Advertising 2017US Online Advertising 2017
- US Online Advertising 2016US Online Advertising 2016
- Online advertising in Europe in 2016Online advertising in Europe in 2016
- Understanding personalized e-mail marketingUnderstanding personalized e-mail marketing
- Personalization use in marketingPersonalization use in marketing
- The Value of Local Online Advertising for Broadcast TV The Value of Local Online Advertising for Broadcast TV
- Summarizing personalization: how consumers respond and spendSummarizing personalization: how consumers respond and spend
- How Consumers Feel About PersonalizationHow Consumers Feel About Personalization
- Understanding Personalization UseUnderstanding Personalization Use
- Advertising market in the U.S.Advertising market in the U.S.
- Advertising in EuropeAdvertising in Europe
- Advertising in BelgiumAdvertising in Belgium
- E-mail marketing in the United Kingdom (UK)E-mail marketing in the United Kingdom (UK)
- Advertising in EuropeAdvertising in Europe
- Online advertising spending in Germany 2016-2018Online advertising spending in Germany 2016-2018
- Online advertising revenue in Spain 2013-2022Online advertising revenue in Spain 2013-2022
- Italy: online advertising revenue 2016-2018, by formatItaly: online advertising revenue 2016-2018, by format
- Online advertising expenditure Australia 2013-2017 Online advertising expenditure Australia 2013-2017
- Online advertising expenditure share Australia 2013-2017 by typeOnline advertising expenditure share Australia 2013-2017 by type
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron about Statista CEO, MindShare Germany
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