Personalized Advertising in the U.S. 2017 report

Consumer Insights report

Personalized Advertising in the U.S. 2017 report

This report gives an insight into the current situation in the field of personalized advertising. It gives an introduction to the effects a personalized marketing approach has on costumers and their purchasing behavior and their attitude towards the trend.

Topics include

  • Noticing of personalized suggestions
  • Purchase frequency of suggested articles
  • Frequency with which retargeting is noticed
  • Activities in which local ads are noticed
  • Situations in which local ads are helpful
  • Awareness of/attitudes towards personalized advertisements

Table of contents

Key Findings:

  • Most consumers feel that the personal suggestions they receive fit their shopping interests
  • Personalized suggestions result in purchases especially among young consumers
  • Younger online shoppers notice retargeting more frequently than older users
  • 76% notice local/regional offers, which are appreciated most when received at home
  • A majority feels that their data is used for advertising, yet over a third does not hide their online activities
  • 72% are worried about their current location being transmitted, only 39% trust data security in advertising

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