- Most consumers feel that the personal suggestions they receive fit their shopping interests
- Personalized suggestions result in purchases especially among young consumers
- Younger online shoppers notice retargeting more frequently than older users
- 76% notice local/regional offers, which are appreciated most when received at home
- A majority feels that their data is used for advertising, yet over a third does not hide their online activities
- 72% are worried about their current location being transmitted, only 39% trust data security in advertising
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More than 7,500
- Online advertising metricsOnline advertising metrics
- Digital advertising formats in the U.S.Digital advertising formats in the U.S.
- Digital advertising in EuropeDigital advertising in Europe
- Advertising in BelgiumAdvertising in Belgium
- Programmatic advertisingProgrammatic advertising
- Online advertising spending in Germany 2016-2018Online advertising spending in Germany 2016-2018
- Online advertising revenue in Spain 2013-2022Online advertising revenue in Spain 2013-2022
- Italy: online advertising revenue 2016-2018, by formatItaly: online advertising revenue 2016-2018, by format
- Online advertising expenditure Australia 2013-2017 Online advertising expenditure Australia 2013-2017
- Online advertising expenditure share Australia 2013-2017 by typeOnline advertising expenditure share Australia 2013-2017 by type
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