Personalized Advertising in the U.S. 2017 report

Statista Consumer Survey


Key Findings:

  • Most consumers feel that the personal suggestions they receive fit their shopping interests
  • Personalized suggestions result in purchases especially among young consumers
  • Younger online shoppers notice retargeting more frequently than older users
  • 76% notice local/regional offers, which are appreciated most when received at home
  • A majority feels that their data is used for advertising, yet over a third does not hide their online activities
  • 72% are worried about their current location being transmitted, only 39% trust data security in advertising

  • Language: English
  • Released: October 2017
More than 7,500

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!