Sports Brands in the U.S. 2016

General consumption behavior

• How often do you purchase sports apparel, sports shoes and/or sports equipment and gear? This refers to active wear as well as lifestyle products.
• Who do you purchase sports apparel, sports shoes and/or sports equipment and gear for? This refers to active wear as well as lifestyle products.
• [ ... ] When do you wear sportswear and sports shoes? This refers to active wear as well as lifestyle products.
• [ ... ] Which of the following products for everyday outfits would you rather buy from a brand that specializes in sports as opposed to other brands?
• How do you purchase sports apparel, sports shoes and sports equipment or gear? This refers to active wear as well as lifestyle products.
• [ ... ] Why do you purchase sports apparel, sports shoes and sports equipment or gear? This refers to active wear as well as lifestyle products.
• [ ... ] What motivates you to purchase new items specifically for sports?
• [ ... ] What is important to you when purchasing sporting goods such as sports apparel, sports shoes and sports equipment or gear? This refers to active wear as well as lifestyle clothes.
• How important is your previous experience with a brand for sports apparel, sports shoes and sports equipment or gear? This refers to active wear as well as lifestyle clothes. When I purchase sporting goods…
• [Clothing] How often do you purchase the following sporting goods? This refers to active wear as well as lifestyle products.
• [Shoes] How often do you purchase the following sporting goods? This refers to active wear as well as lifestyle products.
• [Equipment & gear (such as balls, bats, weights, nets)] How often do you purchase the following sporting goods? This refers to active wear as well as lifestyle products.
• Top-2 (often, sometimes): [Clothing] How often do you purchase sports equipment and gear?
• Top-2 (often, sometimes): [Shoes] How often do you purchase sports equipment and gear?
• Top-2 (often, sometimes): [Equipment] How often do you purchase sports equipment and gear?

Brands and channels

• [ ... ] Where do you usually purchase sports apparel? This refers to active wear as well as lifestyle clothes.
• [ ... ] Where do you usually purchase sports shoes? This refers to active wear as well as lifestyle shoes.
• [ ... ] Where do you normally purchase sports equipment & sports gear?
• [ ... ] Why do you purchase sporting goods online?
• [ ... ] Why do you purchase sporting goods in a store?
• [ ... ] From which of these stores do you purchase sports apparel, sports shoes and sports equipment or gear online? This refers to active wear as well as lifestyle products.
• [ ... ] From which of these stores do you purchase sports apparel, sports shoes and sports equipment or gear in an actual store? This refers to active wear as well as lifestyle products.
• '[ ... ] In the following study we are looking for your opinion about sporting goods. Which of these brands are you familiar with, even if you just know the name?
• [ ... ] Now let's talk about sportswear. Which of these sports apparel brands do you like? This refers to active wear as well as lifestyle clothes.
• [ ... ] From which of these brands have you purchased sports apparel in the past 2 years? This refers to active wear as well as lifestyle clothes.
• [ ... ] Which one of them would you call your favorite brand for sports apparel? Please choose the one brand you like the most.
• [ ... ] Now let's talk about sports shoes. Which of these sports shoe brands do you like? This refers to active wear as well as lifestyle shoes.
• [ ... ] From which of these brands have you purchased sports shoes in the past 2 years? This refers to active wear as well as lifestyle shoes.
• [ ... ] Which one of them would you call your favorite brand for sports shoes? Please choose the one brand you like the most.
• [ ... ] Now let's talk about sports equipment and gear. Which of these brands for sports equipment and gear do you like?
• [ ... ] From which of these brands have you purchased sports equipment and gear in last 2 years?
• [ ... ] Which one of them would you call your favorite brand for sports equipment and gear? Please choose the one brand you like the most.
• [ ... ] From your personal point of view: Which of these brands do you think has increased the most in popularity in the past 2 years? Please choose the one brand, you think has increased most in popularity.
• [ ... ] From your personal point of view: Which of these brands do you think has decreased the most in popularity in the past 2 years? Please choose the one brand, you think has decreased most in popularity.

Spending and last purchase

• [online] How often do you purchase sports apparel?
• [in store] How often do you purchase sports apparel?
• Top-2 (more than once every month, once every month): [online] How often do you purchase sports apparel?
• Top-2 (more than once every month, once every month): [in store] How often do you purchase sports apparel?
• How many items of sports apparel did you purchase last year? If you are not sure, please roughly estimate how many items you purchased.
• How much did you spend on sports apparel last year? If you are not sure, please roughly estimate how much you spent.
• [online] How often do you purchase sports shoes?
• [in store] How often do you purchase sports shoes?
• Top-2 (more than once every month, once every month): [online] How often do you purchase sports shoes?
• Top-2 (more than once every month, once every month): [in store] How often do you purchase sports shoes?
• How many pairs of sports shoes did you purchase last year? If you are not sure, please roughly estimate how many items you purchased.
• How much did you spend on sports shoes last year? If you are not sure, please roughly estimate how much you spent.
• [ ... ] What kind of sports equipment and gear did you purchase last year?
• [online] How often do you purchase sports equipment and gear?
• [in store] How often do you purchase sports equipment and gear?
• Top-2 (more than once every month, once every month): [online] How often do you purchase sports equipment and gear?
• Top-2 (more than once every month, once every month): [in store] How often do you purchase sports equipment and gear?
• How many items of sports equipment and gear did you purchase last year? If you are not sure, please roughly estimate how many items you purchased.
• How much did you spend on sports equipment and gear last year? If you are not sure, please roughly estimate how much you spent.

Personal information

• What is your gender?
• Age categories from 18 (leaps of 10)
• Which race/ethnicity best describes you? Please only choose one.
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• Which state or U.S. territory do you live in?
• How much money is earned in total by all of the members of your household annually? This includes money from employment; net income from business, farming, or rent; pensions; dividends; interest; social security payments; and any other monetary income.
• How often do you play sports/exercise?
• [ ... ] What kinds of sports do you engage in regularly?