Fashion Retail in the U.S. 2017 report

Consumer Insights report

Fashion Retail in the U.S. 2017 report

This report provides you with information on consumer behavior in online fashion shopping as well as the characteristics of online stores that shoppers pay most attention to.

Topics include

  • Most frequently used / most popular distribution channels
  • Top 5 criteria for choosing a distribution channel
  • Motivation to shop for clothes, by most frequently used distribution channel
  • Search online for items found in a store
  • Search in a store for items found online
  • Top 10 U.S. online stores: level of awareness and shopping frequency
  • Most important characteristics of online stores
  • Roles of suppliers/stores as compared to brands
  • Role of brands

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Table of contents

Key Findings:

  • 28 percent purchase more clothes online than offline, overall department stores are most popular
  • Frequent shoppers want to be time efficient, seldom shoppers rather give importance to their budget
  • Online and offline shoppers buy new clothes for similar reasons
  • Consumers combine online and offline offers and information when they shop for clothes
  • Amazon dominates digital fashion sale: highest rates in awareness and number of clients
  • Item prices and additional charges are decisive when it comes to visiting and buying in online stores
  • Online shoppers pay slightly more attention to the supplier/store than stationary shoppers
  • Brands play a major role in clothes shopping, especially for online shoppers

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FURTHER REPORTS

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