Executive Cars Report 2019

Statista Mobility Market Outlook - Segment Report

Executive Cars Report 2019 Executive Cars accounted for 5.4% of the worldwide market revenue in 2018.The highest revenue share of Executive Cars sales in 2018 were generated in Sweden (14.2%) and Finland (9.8%).The best-performing make in the Executive Cars segment in 2018 was Audi (revenue of US$22.5 billion), followed by BMW (US$ 19.2billion) and Mercedes-Benz (US$19.1 billion).

What's included?

  • Market and make overview and key facts
  • Performance analysis and comparison by regions
  • Performance analysis and comparison by key makes
  • Comparison of market and make growth and average prices


In the last decades, German brands, like Audi, BMW and Mercedes-Benz, have consistently dominated the Executive Cars segment. Although there are new players in the market today, this dominance would continue for the next few years. Sales will continue to be propelled by consumers in the upper-middle class: mid-senior and senior managers, as well as other successful professionals. Though they might cost a bit more than your average car, executive cars offer a touch of class and comfort to your driving experience.

The Executive Cars Market segment includes passenger cars of an average footprint around 4.6m2 (50 ft2), an average mass around 1855kg (4100lbs) and a passenger/cargo volume larger than 3.4 m3(120 ft3). Due to their high performance and comfort features, executive cars are often viewed as status symbols. A high share of the Executive Cars market consists of company cars.

  • European Car Segment: E (Executive Cars)
  • US Car Segment: Large Cars
  • Chinese Car Segment: Category B
  • Also known as: Full-size Cars, Mid-size Luxury Cars

As automobiles grew in size in the 1950’s, so did their prices rise to accommodate the cost causing a new type of vehicle to emerge. The term “Executive Cars” started to be used in 1960’s to describe large, expensive cars which target consumers who comprised largely of upper-middle class: mid-senior and senior managers, as well as other successful professionals. Due to a growth of large (family cars), fuel efficacy and other factors, many manufactures stopped producing executive cars in the 1990’s and allocated their efforts in other market segments.

Example Models: Audi A6, BMW 5 Series, Jaguar XF, Peugeot 607, Saab 9-5, Volvo S80.

  • Language: English
  • Released: September 2019
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