Report on consumers' interest in paying for online music

Consumers do value music. But how are they willing to pay directly for it?

In this study, Nielsen explores how consumers are potentially valuing the content, and takes a look at their willingness to pay for music. It includes statistics on the online sources of music, and a comparison of streaming or downloading music regarding the consumers' willingness to pay.
  • Language: English
  • Released: January 2011
Study included in Corporate Account only.
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