Summarizing personalization: how consumers respond and spend

This report focuses on how personalization affects consumer shopping behavior and choices, the demand for personalized experiences and consumer expectations compared to their actual experiences. The study also includes information regarding brand loyalty, effects of delivering poor personalized experiences and consumers who spend on impulse.
  • Language: English
  • Released: October 2017
  • Source(s): Various sources (Segment)
Study included in Corporate Account only.
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