Audience data in marketing report

The report provides an outlook in the data market with its application in the marketing and advertising industry in the United States. The study includes information on market definitions as well as figures on data spending in support of marketing and advertising efforts.
  • Language: English
  • Released: December 2017
  • Source(s): IAB, Winterberry Group, DMA
Study included in Corporate Account only.
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

5 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.