Toys and Games in the U.S. - Brands, Trends, Retailer, Channels, Expenses 2018
Statista Consumer Survey - Survey Data Table
For toys, the surveyed consumers often go to retail outlets such as shops or department stores. Only 5% of the respondents never pay attention to trends/franchises when choosing toys, e.g. brands such as Frozen/ice queen, Star Wars, Bob the Builder or Spiderman.
For the survey “Toys and Games in the U.S. 2018” Statista asked 1,003 U.S. onliners between the age of 18 and 64 years, who are parents with children below 14 years in their household.
The Survey Data Table for the Statista survey on "Toys and Games 2018: Part 1 - Brands, Trends, Retailer, Channels and Expenses" contains the complete tables for the survey including various column headings.
Further results of the survey can be found ih the Survey Data Table "Toys and Games in the U.S. Part 2 - Purchase Criteria, Card and Board Games, elec. Toys & Devices, STEM-Toys 2018".