Male Grooming in the U.S. 2017

Topics of the survey

• Skin Care
• Body Hygiene
• Shaving & Body Grooming
• Hair Care
• Purchase Behavior & Attitudes
• Demographics

• Method: Online Survey
• Survey name: Statista Survey Male Grooming 2017
• Region: U.S.
• Number of respondents: 1,032
• Age of respondents: 18 years and older
• Type of respondents: Male U.S. residential population
• Survey time period: 16th to 26th of June 2017

• Age roughly
• Age
• Ethnicity

Skin Care

• How often do you use …? / Face cream
• How often do you use …? / Facial cleanser
• How often do you use …? / Lip care
• How often do you use …? / Hand cream
• How often do you use …? / Body lotion
• How often do you use …? / Foot care
• Top-2 (every day, multiple times a week): [ ... ] How often do you personally use ...?
• Which of the following skin care brands are you familiar with, even if it is just by name?
• And which of the following skin care brands do you usually personally use?

Body Hygiene

• How often do you use …? / Deodorants
• How often do you use …? / Shaving foam and shaving gel
• How often do you use …? / After Shave and shaving products
• How often do you use …? / Beard care
• How often do you use …? / Shower gel
• Top-2 (every day, multiple times a week): [ ... ] How often do you personally use ...?
• Which of the following deodorant brands are you familiar with, even if it is just by name?
• How often do you groom your fingernails?

Shaving and Body Grooming

• Do you shave or trim your body hair?
• Do you wear a beard?
• How often do you usually change your beard style?
• Which beard style do you usually have?
• Which beard care products do you use?
• Apart from classic shaving, from what other areas of your face do you remove hair?
• How often do you style your hair?
• From which areas of your body do you remove hair? / legs (feet/toes)
• From which areas of your body do you remove hair? / buttocks
• From which areas of your body do you remove hair? / genital region
• From which areas of your body do you remove hair? / abdomen
• From which areas of your body do you remove hair? / chest
• From which areas of your body do you remove hair? / back
• From which areas of your body do you remove hair? / forearms
• From which areas of your body do you remove hair? / upper arms
• From which areas of your body do you remove hair? / armpits
• From which areas of your body do you remove hair? / neck/shoulders
• Top-1 (complete removal): [ ... ] From which areas of your body do you remove hair?
• Top-1 (I trim the hair): [ ... ] From which areas of your body do you remove hair?
• Top-1 (neither trim nor remove any hair): [ ... ] From which areas of your body do you remove hair?
• Which devices do you use to remove body and facial hair?
• Do you use the same devices to remove body hair that you use to remove facial hair?
• How often do you groom the hair on your … ? / legs (feet/toes)
• How often do you groom the hair on your … ? / buttocks
• How often do you groom the hair on your … ? / genital region
• How often do you groom the hair on your … ? / abdomen
• How often do you groom the hair on your … ? / chest
• How often do you groom the hair on your … ? / back
• How often do you groom the hair on your … ? / forearms
• How often do you groom the hair on your … ? / upper arms
• How often do you groom the hair on your … ? / armpits
• How often do you groom the hair on your … ? / neck/shoulders
• Top-2 (every day, several times per week): [ ... ] How often do you groom the hair on your … ?

Hair Care

• How often do you use …? / Shampoo
• How often do you use …? / Conditioner
• How often do you use …? / Hair gel
• How often do you use …? / Hair wax
• How often do you use …? / Hair mousse
• How often do you use …? / Hair spray
• Top-2 (every day, multiple times a week): [ ... ] How often do you personally use ...?
• Which of the following hair care and styling brands are you familiar with, even if it is just by name?
• And which of the following hair care and styling brands do you usually personally use?
• Do you personally use hair care and styling brands aimed primarily at men?
• How often do you style your hair?

Purchase Behavior & Attitudes

• How many of your personal care and styling products do you buy yourself?
• Do you always buy the same personal care and styling products?
• Where do you usually buy your personal care and styling products?
• According to which criteria do you usually select your personal care and styling products?
• How do you react in case your usual personal care and styling product is not available in store?
• What reasons would make you switch your regular personal care and styling brand for another one?
• Which of the following statements do you agree with?
• Which of the following statements do you agree with?
• What do you think about natural hair growth in ...? / men
• What do you think about natural hair growth in ...? / women
• Top-2 (very positive, somewhat positive): [ ... ] What do you think about natural body hair growth in ...?
• Which of the following statements do you agree with?
• What do you think about the following products/trends for men? / makeup for men (natural looking makeup)
• What do you think about the following products/trends for men? / anti-aging skin care
• What do you think about the following products/trends for men? / plucked eyebrows on men
• What do you think about the following products/trends for men? / clear nail polish for men
• What do you think about the following products/trends for men? / glossy lips (natural looking lip gloss) on men
• What do you think about the following products/trends for men? / vintage beard styles (e.g. moustache)
• What do you think about the following products/trends for men? / self-tanning lotions and tanning creams
• Top-1 (part of my grooming regimen): [ ... ] What do you think about the following products/trends for men?

Sociodemography

• What is your gender?
• Age groups
• Which race/ethnicity best describes you?
• Where do you currently reside?
• What is the highest level of education you have completed?
• How much total combined money do all members of your household earn annually?
• What device did you use for this survey?