Cultural Marketing Hurdles in the U.S. and UK 2018 report

In a globalized world products and marketing campaigns have long been crossing national borders. But the differences in the acceptance of online advertising in general and of the use of personal information draw new unexpected borders. Take the U.S. and the UK as an example: They share a language, they are both highly developed, but their attitudes differ immensely. For U.S. online marketeers, Mexico and Italy, for example, might need less time for adaptation than the UK.