Cultural Marketing Hurdles

Consumer Insights Newsletter - Topic: Marketing & Social Media

Cultural Marketing Hurdles In a globalized world products and marketing campaigns have long been crossing national borders. But the differences in the acceptance of online advertising in general and of the use of personal information draw new unexpected borders. Take the U.S. and the UK as an example: They share a language, they are both highly developed, but their attitudes differ immensely. For U.S. online marketeers, Mexico and Italy, for example, might need less time for adaptation than the UK.

The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

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