Mobile Internet Usage

Consumer Insights Newsletter - Topic: Internet & Devices

Mobile Internet Usage Nowadays WiFi is everywhere and more than 50% of U.S. Americans have at least 4GB of data volume per month available on their smartphone. Nevertheless, not only the region influences the regular usage of mobile internet, but also the individual level of education: The digital divide might have been reduced when it comes to overall internet access, but a closer look at the different ways of access reveals that not everyone uses the same interface.

The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

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