Online dating has long become a widespread cultural phenomenon. In the U.S., 23% of all internet users have used online dating services in the past 12 months. But the dating services do not only earn money from their paying users but also from advertising. And not without a reason: The average online dating user is urban, wealthy and brand aware – an attractive target for advertisers, in many ways.

Topics include

• Share of U.S. online dating users
• Top 5 U.S. online dating services by number of paying users
• Brand awareness of online dating users by product category in the U.S.