Online Dating

Online dating has long become a widespread cultural phenomenon. In the U.S., 23% of all internet users have used online dating services in the past 12 months. But the dating services do not only earn money from their paying users but also from advertising. And not without a reason: The average online dating user is urban, wealthy and brand aware – an attractive target for advertisers, in many ways.

The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

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