Toys & Hobby Report - 2019

Statista Consumer Market Outlook - Market Report

Toys & Hobby Report - 2019 The market is divided into three segments: Toys & Games, Musical Instruments and Sports equipment. The worldwide revenue of US$110 billion in 2018 is expected to increase to US$117 billion by 2023.

What's included?
  • Market Overview and performance drivers
  • Consumer insights and trends
  • Sales channels and key players
  • Segments Overview
  • KPI comparison: Revenue, volume sales and growth rate
  • Country rankings
  • Market forecast

In the Statista Consumer Market Outlook Segment Reports our analysts compile an overview of the segment and trends, market sizes, regional development, and key players. An overview of all Outlook Reports can be found here.

We also provide segments reports on Hobby Markets:
Statista's Consumer Market Outlook presents the key performance indicators sales, revenues and prices of the most important consumer markets worldwide. Our specialized analysts’ market calculations are based on data from validated sources.

Note: Worldwide numbers only includes countries listed in the Statista Consumer Market Outlook


The market is dominated by a few key players such as LEGO, Mattel, Amer Sports and Yamaha. With more than US$5.3bn in 2017, LEGO has the highest toy sales among the companies, followed by Mattel with US$4.9bn.
The following trends currently shape the market and are the industry’s answer to a changing consumer interest: STEM toys, aimed to teach kids tech skills and math in an amusing way, are taking off. In addition to that, virtual and augmented reality can be gamechangers in the videogames industry.

  • Language: English
  • Released: March 2019
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