The Non-Alcoholic Drinks market includes ready-made liquid refreshment beverages of all kinds. The market is further differentiated into Bottled Water, Soft Drinks (broken down into Carbonated and Non-Carbonated Soft Drinks) and Juices (100%). Covered are both at-home (retail) and out-of-home (food service) consumption which are both valued at consumer prices, inclusive of all respective sales taxes.

This report from the series of Consumer Market Outlook reports gives an overview of the Non-Alcoholic Drinks market from an international perspective. Besides relevant market figures like total and per capita revenues for the years from 2010 to 2023, it provides detailed insights into current trends, key players and market drivers.

In general, the Non-Alcoholic Drinks market is expected to grow at a nominal annual rate of 5.1% between 2010 and 2023. Driven by a trend towards healthier lifestyles, particularly strong growth is expected in the Bottled Water segment. While changes in nutrition put pressure on sugared soft drinks and juices, commodity prices for sugar are expected to remain low over the mid term, thereby helping to keep costs down. The leading players in the market, Coca-Cola, PepsiCo, Suntory and Nestlé are pursuing different strategies to tackle the burgeoning health trend: Whereas PepsiCo is aggressively pushing into better-for-you products, Coca-Cola, while also doubling down on ready-to-drink tea (e.g. Fuze Tea), is more focused on streamlining operations.