Tobacco Products: market data & analysis

The Tobacco market includes (filtered) Cigarettes, Smoking Tobacco and Cigars and E-cigarettes. Smokeless tobacco products are excluded. All market data are valued at consumer prices inclusive of all applying consumption and sales taxes

This report from the series of Consumer Market Insights reports gives an overview of the Tobacco market from an international perspective. Besides all relevant market figures like total and per capita revenues for the years from 2018 to 2028, it furthermore gives detailed insights into current trends, key players and important background information on the market.

In general, the market is expected to grow at a CAGR between 2% to 2.5% in nominal terms between 2018 and 2028 with E-cigarettes representing the highest growth potential. Value growth is mostly realized through price increases as the number of smokers and volume consumption are set to decline further.

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

Market Overview

• Market definition
• Market segmentation
• Key takeaways

Market Size

• Worldwide revenue
• Worldwide average revenue per capita
• Worldwide market volume
• Worldwide volume per capita
• Worldwide average price per unit
• Worldwide sales channel

Market Insights

• Analyst opinion
• Worldwide market comparison
• Regional comparison
• Country-level comparison

Market Drivers and Challenges

• Consumer spending
• Demographic trends
• E-commerce

Consumer Insights

• Smoking by age group
• E-cigarettes usage
• E-cigarettes consumers in the U.S.
• E-cigarettes consumers in the UK
• E-cigarettes consumers in Germany
• E-cigarettes consumers in China
• E-cigarettes consumers in the UAE
• Laws & regulations in selected countries

Trends

• Risk-reduced products (RRP)
• Covid-19 impact
• Global smoking prevalence
• Switching from tobacco farming
• Tobacco production in China
• Tobacco harvested area in Brazil

Key Players

• British American Tobacco
• Phillip Morris International
• Altria
• Japan Tobacco International
• Imperial Brands
• Most Valuable Tobacco Brands in 2023

Cigarettes

Overview

• Market definition
• Key takeaways

Market Size

• Worldwide revenue
• Worldwide average per capita
• Worldwide market volume
• Worldwide volume per capita
• Worldwide average price per unit

Market Insights

• Analyst opinion
• Regional comparison
• Country-level comparison
• Further Market Analysis

Smoking Tobacco

Overview

• Market definition
• Key takeaways

Market Size

• Worldwide revenue
• Worldwide average per capita
• Worldwide market volume
• Worldwide volume per capita
• Worldwide average price per unit

Market Insights

• Analyst opinion
• Regional comparison
• Country-level comparison
• Further Market Analysis

Cigars

Overview

• Market definition
• Key takeaways

Market Size

• Worldwide revenue
• Worldwide average per capita
• Worldwide market volume
• Worldwide volume per capita
• Worldwide average price per unit

Market Insights

• Analyst opinion
• Regional comparison
• Country-level comparison
• Further Market Analysis

E-Cigarettes

Overview

• Market definition
• Key takeaways

Market Size

• Worldwide revenue
• Worldwide average per capita

Market Insights

• Analyst opinion
• Regional comparison
• Country-level comparison
• Further Analysis

Product Overview

About the Author

Market Size

• Worldwide Revenue in billion US$
• Worldwide Average revenue per capita in US$
• Worldwide Volume in billion pieces
• Worldwide Average volume per capita in pieces
• Worldwide Average price per unit in US$
• Worldwide Online/offline revenue distribution

Market Insights

• Regional Revenue in billion US$
• Regional Average revenue per capita in US$
• Regional Volume in billion pieces
• Regional Volume per capita in pieces
• Regional Price per unit in US$
• Country-level Revenue in billion US$
• Country-level Average revenue per capita in US$
• Country-level Volume in billion pieces
• Country-level Volume per capita in pieces
• Country-level Price per unit in US$

Consumer Insights

• Share of internet users who smoke in 2022
• Share of internet users who smoke E-cigarettes
• Share of internet users who smoke E-cigarettes in the U.S. by Gender
• Share of internet users who smoke E-cigarettes in the U.S. by age group
• Share of internet users who smoke E-cigarettes in the UK by Gender
• Share of internet users who smoke E-cigarettes in the UK by age group
• Share of internet users who smoke E-cigarettes in Germany by Gender
• Share of internet users who smoke E-cigarettes in Germany by age group
• Share of internet users who smoke E-cigarettes in China by Gender
• Share of internet users who smoke E-cigarettes in China by age group
• Share of internet users who smoke E-cigarettes in the UAE by Gender
• Share of internet users who smoke E-cigarettes in the UAE by age group 
• Laws and regulations in selected countries

Trends

• Cigarette volume sales in billion pieces, in selected countries
• Prevalence of smoking worldwide from 2000 to 2028, population share in %
• Tobacco production in China from 2012 to 2022, in million metric tonnes
• Tobacco harvested area in Brazil, in ‘000 hectares
  
  

Key Players

• BAT Worldwide sales in billion US$
• Cigarette volume of BAT worldwide in 2022, in billion pieces
• Revenue of British American Tobacco in 2022, by region, in million US$
• PMI Worldwide net revenue in billion US$
• Global cigarette volume of PMI in 2022, by region, in billion pieces
• Global net revenue of PMI in 2022, by region, in million US$
• Altria Worldwide net revenue in billion US$
• Japan Tobacco Worldwide revenue in billion US$
• Imperial Brands Worldwide revenue in billion US$
• Most valuable tobacco brands in million US$
  
  

Cigarettes

• Revenue forecast in billion US$
• Average revenue per user forecast in US$
• Volume per capita forecast in thousand pieces
• Volume forecast in billion pieces
• Price per unit forecast in US$
• Regional Revenue in billion US$
• Regional Average revenue per capita in US$
• Regional Volume in billion pieces
• Regional Volume per capita in pieces
• Regional Price per unit in US$
• Country-level Revenue in billion US$
• Country-level Average revenue per capita in US$
• Country-level Volume in billion pieces
• Country-level Volume per capita in pieces
• Country-level Price per unit in US$
• Share on Online Revenue
• Mobile/Desktop split in 2022

Smoking Tobacco

• Revenue forecast in billion US$
• Average revenue per user forecast in US$
• Volume per capita forecast in kgs
• Volume forecast in million kgs
• Price per unit forecast in US$
• Regional Revenue in billion US$
• Regional Average revenue per capita in US$
• Regional Volume in million kgs
• Regional Volume per capita in kgs
• Regional Price per unit in US$
• Country-level Revenue in billion US$
• Country-level Average revenue per capita in US$
• Country-level Volume in million kgs
• Country-level Volume per capita in kgs
• Country-level Price per unit in US$
• Share on Online Revenue
• Mobile/Desktop split in 2022

Cigars

• Revenue forecast in billion US$
• Average revenue per user forecast in US$
• Volume per capita forecast in thousand pieces
• Volume forecast in billion pieces
• Price per unit forecast in US$
• Regional Revenue in billion US$
• Regional Average revenue per capita in US$
• Regional Volume in billion pieces
• Regional Volume per capita in pieces
• Regional Price per unit in US$
• Country-level Revenue in billion US$
• Country-level Average revenue per capita in US$
• Country-level Volume in billion pieces
• Country-level Volume per capita in pieces
• Country-level Price per unit in US$
• Share on Online Revenue
• Mobile/Desktop split in 2022

E-Cigarettes

• Revenue forecast in billion US$
• Average revenue per user forecast in US$
• Regional Revenue in billion US$
• Regional Average revenue per capita in US$
• Country-level Revenue in billion US$
• Country-level Average revenue per capita in US$
• Share on Online Revenue
• Mobile/Desktop split in 2022