Tissue and Hygiene Paper Report 2020

Statista Consumer Market Outlook

Tissue and Hygiene Paper Report 2020 Changing lifestyles and rising healthcare expenditure are driving the growth of the tissue paper market. Overall, the Tissue & Hygiene Paper market generated worldwide revenues of US$256 billion in 2019. With US$105 per capita, U.S. Americans spent by far the most on tissue and hygiene paper products.

In this report, growth potentials, market drivers, consumer insights, key companies and future developments for three major Tissue & Hygiene Paper markets, North America, Europe and Asia, will be discussed.

What's included?
  • Market Overview and all relevant sales figures
  • Consumer insights and trends
  • Sales channels
  • Key players - Kimberly-Clark, Essity, P&G, Sofidel
  • Segment deep dives
  • KPI comparison: Sales and growth rates
  • Country and regional comparison
  • Market forecasts
  • COVID-19 impact

Tissue and hygiene paper is used in every household. The market shows constant growth over the years and consumers regularly spend money on it. The market is divided into six segments: Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Diapers and Incontinence.

This report from the series of Consumer Market Outlook reports gives an overview of the Tissue & Hygiene Paper market from an international perspective. Besides all relevant market figures like total and per capita revenues for the years from 2012 to 2025, we furthermore give detailed insights into current trends, key players and important background information on the Tissue & Hygiene Paper market.

The global tissue and hygiene paper market is experiencing constant growth in revenues and volume sales. Since the 1920s when tissue paper came into use, consumption has been rising continuously. With 32%, Toilet Paper is the largest segment of the Tissue & Hygiene Paper market, with US$83 billion in revenues in 2019, followed by the Household Paper segment with US$68 billion. Baby Diapers shows the highest growth potential among all segments and is expected to grow by more than 22% between 2019 and 2023.

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

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