Tissue and hygiene paper is used in every household. The market shows constant growth over the years and consumers regularly spend money on it. The market is divided into six segments: Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Diapers and Incontinence.

This report from the series of Consumer Market Outlook reports gives an overview of the Tissue & Hygiene Paper market from an international perspective. Besides all relevant market figures like total and per capita revenues for the years from 2012 to 2025, we furthermore give detailed insights into current trends, key players and important background information on the Tissue & Hygiene Paper market.

The global tissue and hygiene paper market is experiencing constant growth in revenues and volume sales. Since the 1920s when tissue paper came into use, consumption has been rising continuously. With 32%, Toilet Paper is the largest segment of the Tissue & Hygiene Paper market, with US$83 billion in revenues in 2019, followed by the Household Paper segment with US$68 billion. Baby Diapers shows the highest growth potential among all segments and is expected to grow by more than 22% between 2019 and 2023.

Note: CAGR: Compound Annual Growth Rate / average growth rate per year