Tissue and Hygiene Paper Report 2020
Statista Consumer Market Outlook

In this report, growth potentials, market drivers, consumer insights, key companies and future developments for three major Tissue & Hygiene Paper markets, North America, Europe and Asia, will be discussed.
What's included?
- Market Overview and all relevant sales figures
- Consumer insights and trends
- Sales channels
- Key players - Kimberly-Clark, Essity, P&G, Sofidel
- Segment deep dives
- KPI comparison: Sales and growth rates
- Country and regional comparison
- Market forecasts
- COVID-19 impact
Tissue and hygiene paper is used in every household. The market shows constant growth over the years and consumers regularly spend money on it. The market is divided into six segments: Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Diapers and Incontinence.
This report from the series of Consumer Market Outlook reports gives an overview of the Tissue & Hygiene Paper market from an international perspective. Besides all relevant market figures like total and per capita revenues for the years from 2012 to 2025, we furthermore give detailed insights into current trends, key players and important background information on the Tissue & Hygiene Paper market.The global tissue and hygiene paper market is experiencing constant growth in revenues and volume sales. Since the 1920s when tissue paper came into use, consumption has been rising continuously. With 32%, Toilet Paper is the largest segment of the Tissue & Hygiene Paper market, with US$83 billion in revenues in 2019, followed by the Household Paper segment with US$68 billion. Baby Diapers shows the highest growth potential among all segments and is expected to grow by more than 22% between 2019 and 2023.
Note: CAGR: Compound Annual Growth Rate / average growth rate per year
Market Outlook
- Overview
- Market drivers
- Consumer insights
- Sales channels
- Key players
- Trends
Segments
- Overview and sales figures
- COVID-19 impact
- KPI comparison
- Country ranking
Appendix
Market Outlook
- Overview
- Global revenues in 2019
- Global revenue and volume sales
- Revenue growth by segment incl. forecast
- Revenue per capita in 2019
- Revenue growth by country incl. forecast
- Market drivers
- Global market drivers
- Consumer insights
- Sales channels
- eCommerce penetration rate by region
- Global eCommerce shares and growth by market
- eCommerce revenues
- Online sales share
- Online sales share by country incl. forecast
Segments
- Overview and sales figures
- Global revenue and volume sales
- Per capita revenue sales by region
- Global revenue sales by sub-segment
- KPI comparison
- Global KPIs by region incl. forecast
- Country ranking
- Per capita sales by region
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