Instant Messengers

Consumer Insights Newsletter - Topic: Instant Messengers

Instant Messengers The success of Short Message Service (SMS) at the time surprised inventors and mobile contract providers alike. SMS passed its peak of popularity a couple of years ago already, yet sending texts is as popular as ever, nowadays in the form of instant messaging. Our report shows how many users instant messengers such as WhatsApp and WeChat have already convinced. Though Facebook and its services are market leader, most use several different services and have not decided on a favorite yet.

The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

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  • Released: July 2018

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