Financial Products in the U.S. 2018 report

Consumer Insights report

Financial Products in the U.S. 2018 report

The number of different financial products is large. Not only when it comes to financial investments, even the possibilities for a bank account reach from checking accounts to overnight deposits and many more, and the choice for credits and loans are also complex. 56% use advanced financial products such as equity investment or investment funds. The Global Consumer Survey shows that they do not necessarily belong to the highest income groups and are open towards digital innovation.

Topics include

  • Share of U.S. American onliners using financial products
  • Share of U.S. American onliners holding advanced financial products
  • Number of different financial products held by U.S. American onliners
  • Characteristics of U.S. American holders of advanced financial products

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