Holiday e-commerce in Western Europe

Holiday e-commerce in Western Europe
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Statista Dossier on holiday e-commerce in Western Europe

This dossier presents insights and statistics on holiday e-commerce in Western European countries. The first chapter begins with a comprehensive overview of online shopping in Europe during this season, including online spending values and the impact of the current economic landscape. The study further explores national data in Europe's leading economies, namely the United Kingdom, Germany, France, Spain, Italy, and the Nordic countries.

Table of contents

    • Online holiday sales worldwide 2022

    • Christmas total retail spending in Europe 2022, by country

    • Expected change in holiday season spending in Europe 2022, by country

    • Consumers expecting to reduce holiday season spending due to inflation in Europe 2022

    • Main concerns for global consumers during the holidays season 2022

    • Actions retailers will take to keep costs down worldwide during the holidays 2022

    • Forecast of e-commerce discounts during the holiday season 2022, by category

    • Gift-giving methods during the holiday season in the UK and EU 2022

    • Leading online channels during the holiday season in Europe 2022

    • Online and offline retail sales during Christmas in the UK 2017-2022

    • Christmas online retail spending in the United Kingdom (UK) 2019-2022, by device

    • Main online sources for Christmas shopping inspiration in the UK 2022

    • Reasons to shop online for the Christmas season in the UK 2022

    • Intended online share of Christmas shopping in the UK 2022, by category

    • Share of consumers who bought gifts online or in-store in the UK 2019-2022

    • Online revenue from Christmas season sales in Germany 2005-2022

    • Online revenue share from overall Christmas season sales in Germany 2007-2022

    • Annual and Christmas season online retail sales in Germany 2005-2022

    • Online retail sales expectations for the Christmas trading season in Germany 2022

    • Internet users who wanted to buy Christmas gifts online in Germany 2013-2021

    • Reasons for buying Christmas presents online in Germany in 2022

    • Leading online channels for holiday shopping in France 2021

    • Main advantages of buying Christmas gifts online in France 2021

    • Main drivers of online Christmas shopping in France 2021

    • Share of consumers buying Christmas gifts online in France 2020-2021

    • Share of consumers buying Christmas gifts online in France 2021, by age group

    • Share of consumers buying Christmas gifts online in France 2021, by gender

    • Online Christmas shopping intention in France 2021, by category and order type

    • Holiday shopping online and in-store in Spain 2021

    • Most used online channels for gift shopping in Spain 2021

    • Online holiday shopping in Spain 2021, by channel and category

    • Share of Italian consumers planning to shop for holidays 2021, by age group

    • Most desired Christmas presents in Italy 2021

    • Sources of information before buying gifts online in Scandinavia 2022

    • Media channels to find and buy gifts online in Scandinavia 2022

    • Christmas gift shopping online in Sweden 2016-2022

    • Prognosis for Christmas gift shopping online in Sweden in 2021

    • Reasons to shop Christmas presents online in Finland 2021

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