Luxury Eyewear is comprised of eyewear frames and sunglasses. The overall market definition follows the Consumer Market Outlook’s Eyewear market, while here only the super-premium to luxury price range is considered, and lenses and contact lenses are excluded. In comparison to the luxury core categories of leather goods and watches and jewelry, luxury eyewear is comparatively affordable with designer eyewear providing an entry way for many consumers into the world of luxury brands. Italy’s vertically integrated Luxottica is the biggest player in Luxury Eyewear. Apart from owned brands like Ray Ban and Oakley, sales of licensed brands are a main source of revenue for Luxottica. Among others, it holds licenses for Armani, Burberry, Dolce & Gabbana, Polo Ralph Lauren, Prada and Tiffany.