Tourism – global 2018

Statista Industry Report

Tourism – global 2018 The "Tourism" Industry Report by Statista consolidates the most important industry information from a global perspective. It highlights essential and valuable data regarding the status quo and trajectory of the industry, with forecasts up the year 2022. The management summary and key figures provide a shortcut to a comprehensive overview of the latest industry developments. Moreover, financial numbers including performance indicators, company information on global industry leaders, as well as employee and salary data presented in a clear-cut form represent a solid knowledge base for bench marking and industry insights.

There are 36 Global Industry Reports covering a wide range of industries, among them "Construction", "Arts, Entertainment & Recreation", and "Banking & Finance". An overview of all available Industry Reports can be found here.



  • Industry definition
  • Management summary
  • Key figures at a glance

Financial numbers
  • Global international tourism revenue
  • International tourism receipts by country
  • Countries ranked by international tourism receipts
  • International tourism receipts per arrival by region
  • Digital Market Outlook – Management summary
  • Digital Market Outlook – Revenue and growth
  • Monthly hotel occupancy rates
  • Average daily rate of the hotel industry
  • Average return on capital for OECD countries
  • Multi-factor productivity growth rates

Trade, traffic and investment
  • Import and export trade flow
  • Number of international outbound tourists
  • Share of top 5 outbound countries
  • Value of top 5 outbound countries and growth
  • Share of top 5 inbound countries
  • Value of top 5 inbound countries and growth
  • Number of deals
  • Deal values
  • Average deal size
  • Greenfield FDI projects
  • Countries with highest outward FDI
  • Countries with highest inward FDI
  • M&A purchases

  • Top companies
  • Number of enterprises for OECD countries
  • Average birth and death rates of enterprises for OECD countries

Employees and salaries
  • Share of employment by industry section
  • Total number of employees
  • Total number of employees by region
  • Average weekly hours worked per employee
  • Average nominal monthly earnings
  • Average nominal hourly labor cost per employee

Research and innovation
  • Total R&D spending in OECD countries
  • Average R&D intensity in OECD countries
  • Number of R&D personnel

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