nike.com – Store Analysis 2018

ecommerceDB.com – Online Store Report

nike.com – Store Analysis 2018 Over 60,000 employees and annual sales of more than 30 billion dollars: Nike is without doubt one of the top-selling brands in the realm of sports. Their online store was launched in 1999.


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DescriptionContent

Quick Facts:

  • Nike.com generated net sales of over US$ 2.5 billion in 2017, which corresponds to a growth of 28.7% compared to 2016
  • Toys, Hobby and DIY is the most relevant product category, with a share in online revenue of 70%
  • Even though nike.com sells globally, almost 55% of eCommerce net sales are generated in the United States
  • Almost 34% of desktop traffic on nike.com comes from direct website visits

  • Language: English
  • Released: February 2018

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