– Store Analysis 2018 – Online Store Report – Store Analysis 2018 Quick response, production efficiency and low prices – the Spanish fashion retailer Zara is an expert in implementing the concept of fast fashion. Unlike most other apparel giants, Zara's production is to a great extent still based in Europe – one of their secrets to success?

You are interested in continously updated, extensive eCommerce information? offers direct access to:

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  • KPI analysis
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for over 10,000 online stores (e.g.

Quick Facts:

  • generated net sales of US$1.3 billion in 2017, which corresponds to an increase of 48% over the previous year
  • Following a revenue growth of 31%, net sales in 2018 are projected to reach US$1.7 billion
  • Fashion is the most relevant product category with a net sales share of 95% in 2017, Toys, Hobby & DIY accounts for the remaining 5%
  • 29% of net sales via are generated in the United States

  • Language: English
  • Released: June 2018

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