– Store Analysis 2018 – Online Store Report – Store Analysis 2018 The Swedish company H&M is the biggest fashion retailer in Europe and with employee numbers exceeding 120,00 one of the biggest worldwide. In 1998 the company secured the domain and has been expanding its online presence since then. H&M's online store is currently available in over 30 countries, with Germany and the U.S. contributing the biggest shares to the overall online revenue via

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for over 10,000 online stores (e.g.

Quick Facts:

  • Following a growth of 22% over the previous year, generated revenues of US$2.7 billion in 2017
  • Revenues for 2018 are projected to amount to US$ 3.1 billion, which represents a further increase of 16%
  • Fashion is the most relevant product category accounting for 90% of revenues in 2017, followed by Furniture & Appliances, which contributes the remaining 10%
  • 19% of net sales via are generated in Germany, the U.S. is the second most important revenue source with a share of 14%

  • Language: English
  • Released: July 2018

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