Sales Channels in Commerce the U.S., Germany and Europe 2018

Statista Digital Market Outlook - Whitepaper


eCommerce is one of the hot topics when it comes to digitalization and disruptive changes to traditional industries.
Online stores seem to spring up like mushrooms and everyone seems to appreciate the convenience of ordering on the Internet. But what are the actual numbers behind the trend? Does online trade really account for such a large share of overall retail revenue?
The Statista Market Outlook found this to be a highly relevant factor, and this is why we have designed a new feature for our platform – the sales channels box, where you can now compare offline and online B2C revenue shares for every market segment:

  • Fashion
  • Electronics & Media
  • Food & Personal Care
  • Furniture & Appliances
  • Toys, Hobby & DIY

Regions covered in the paper are the U.S., Germany and Europe.

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