Sports and Fitness in the U.S. 2016

Topics of the survey

• Sports and Fitness
• Demographics

• Method: Online Survey
• Survey name: Sport and Fitness US 2016
• Region: USA
• Number of respondents: 1,075
• Age of respondents: 18 years and older
• Type of respondents: U.S. online population, who work out at least once a month
• Survey time period: 28th of Oktober to 6th of November 2016

• Gender
• Age
• Income groups
• BMI groups

Sport and Fitness

• Why do/did you work out at gym?'
• How likely would it be for you to recommend your gym?
• Which of the following gyms could you generally imagine becoming a member of?
• How likely would it be for you to switch to another gym / become a member of a gym within the next 12 months?
• What would be a reason for you to cancel your current membership and switch to another gym?
• At what price would you consider the monthly membership fee of a gym too low and would, for instance, have serious doubts about the quality of the services provided?
• At what price would you consider the monthly membership fee of a gym high, and yet still think about joining it?
• At what price would you consider the monthly membership fee of a gym too high and would therefore not think about joining it?
• At what price would you consider the monthly membership fee of a gym fair and would therefore actually think about joining it?
• Do you currently do or have you ever done yoga on a regular basis?'
• Where do you / did you normally do yoga?
• Which type of yoga do / did you do?
• How regularly do / did you do yoga?
• How often per week do / did you normally do yoga?
• Hours spend doing yoga per day'
• What time of the day do / did you normally practice yoga?
• monthly expenses for yoga'
• Which of the following statements on yoga do you agree with?
• What is the likelihood that you would start doing yoga within the next 12 months? [yoga within the next 12 months]'
• Which of the following fitness brands do you preferably buy if you need sports and fitness accessories?
• Where do you preferably purchase sports and fitness accessories?
• At what specialist retailer do you normally buy your sports and fitness accessories?
• At what online specialist retailer do you normally buy your sports and fitness accessories?
• Which of the following sports and fitness gadgets do you use on a regular basis? [Fitness wristband/watch]'
• Which of the following sports and fitness gadgets do you use on a regular basis? [Other health and fitness trackers]'
• Which of the following sports and fitness gadgets do you use on a regular basis? [Smartwatch]'
• Which of the following sports and fitness gadgets do you use on a regular basis? [Other]'
• Which of the following sports and fitness gadgets do you use on a regular basis? [use it]'
• Which of the following sports and fitness gadgets do you use on a regular basis? [would like to use it]'
• How often do you currently use sports and fitness gadgets?'
• Which of the following sports and fitness apps do you use on a regular basis? [Running app]'
• Which of the following sports and fitness apps do you use on a regular basis? [Step counter app]'
• Which of the following sports and fitness apps do you use on a regular basis? [Fitness app]'
• Which of the following sports and fitness apps do you use on a regular basis? [iPhone Health app]'
• Which of the following sports and fitness apps do you use on a regular basis? [Diet/nutrition app]'
• Which of the following sports and fitness apps do you use on a regular basis? [Calorie counter app]'
• Which of the following sports and fitness apps do you use on a regular basis? [App to measure vital sign values (e.g. blood pressure, oxygen saturation, sleep rhythm)]'
• Which of the following sports and fitness apps do you use on a regular basis? [Gymnastics/Yoga app]'
• Which of the following sports and fitness apps do you use on a regular basis? [Google Fit app for Android]'
• Which of the following sports and fitness apps do you use on a regular basis? [Other]'
• Which of the following sports and fitness apps do you use on a regular basis? [use it]'
• Which of the following sports and fitness apps do you use on a regular basis? [would like to use it]'
• How often do you currently make use of sports and fitness apps?'
• How much money did you spend on sports and fitness accessories over the past 12 months? [Sportswear]'
• How much money did you spend on sports and fitness accessories over the past 12 months? [Sport shoes]'
• How much money did you spend on sports and fitness accessories over the past 12 months? [Sports and fitness gadgets]'
• How much money did you spend on sports and fitness accessories over the past 12 months? [Food supplements]'
• How much money did you spend on sports and fitness accessories over the past 12 months? [Fitness apps and online subscriptions]'
• How much money did you spend on sports and fitness accessories over the past 12 months? [Fitness drinks]'
• How much money did you spend on sports and fitness accessories over the past 12 months? [Fitness snacks]'
• How much money did you spend on sports and fitness accessories over the past 12 months? [Other]'
• Which of the following fitness nutrition products do you consume regularly? [Protein drinks and shakes]'
• Which of the following fitness nutrition products do you consume regularly? [Energy gel]'
• Which of the following fitness nutrition products do you consume regularly? [Energy-boosting smoothies]'
• Which of the following fitness nutrition products do you consume regularly? [Fat burner capsules]'
• Which of the following fitness nutrition products do you consume regularly? [Fitness/energy bars]'
• Which of the following fitness nutrition products do you consume regularly? [Fitness/energy drinks]'
• Which of the following fitness nutrition products do you consume regularly? [Isotonic sports drinks]'
• Which of the following fitness nutrition products do you consume regularly? [Other]'
• Which of the following fitness nutrition products do you consume regularly? [use it]'
• Which of the following fitness nutrition products do you consume regularly? [would like to use it]'
• How often do you consume the following fitness nutrition products? [Protein drinks and shakes]'
• How often do you consume the following fitness nutrition products? [Energy gel]'
• How often do you consume the following fitness nutrition products? [Energy-boosting smoothies]'
• How often do you consume the following fitness nutrition products? [Fat burner capsules]'
• How often do you consume the following fitness nutrition products? [Fitness/energy bars]'
• How often do you consume the following fitness nutrition products? [Fitness/energy drinks]'
• How often do you consume the following fitness nutrition products? [Isotonic sports dr'
• How often do you consume the following fitness nutrition products? [Other]'
• Which of the following statements regarding fitness nutrition do you agree with?
• What do you think are the benefits of consuming fitness nutrition products?
• What do you think could be said against consuming fitness nutrition products?

Demographics

• What is your gender?'
• Age groups'
• income groups'
• What is currently your highest level of education?'
• "How many people, including yourself, live in your household permanently?'
• "How much total combined money do all members of your household earn annually?