– Store Analysis 2019 – Online Store Report – Store Analysis 2019 The Sports Direct Group is the largest sports clothes and equipment retailer in the United Kingdom by revenue, operating almost 700 stores worldwide. With over a billion US dollars in online revenue in 2018, the company also runs one of the biggest online stores in the segment. We have taken a closer look at their eCommerce performance.

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Quick Facts

  • Following a growth of 9.6% compared to 2017, generated net sales of US$1.0 billion in 2018
  • For 2019, further growth of 6.0% is expected, resulting in overall online net sales of US$1.1 billion via
  • With a net sales share of 52%, Fashion is the most important product category, followed by Toys, Hobby & DIY with 48%
  • generated 59% of its net sales in 2018 in the United Kingdom, the United States only accounts for a minor share of 1%

  • Language: English
  • Released: January 2019

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