Virtual Assistants in the U.S. 2019

Familiarity & Ownership

• Which of these virtual assistants do you know?
• Do you own a smart speaker, like Amazon Echo, Google Home or Apple HomePod?
• How many smart speakers do you own?
• Which smart speakers do you own?

• Which of these characteristics apply to the voice of Alexa?
• And how satisfied are you generally with the voice of Alexa?
• Which of these characteristics apply to the voice of Bixby?
• And how satisfied are you generally with the voice of Bixby?
• Which of these characteristics apply to the voice of Cortana?
• And how satisfied are you generally with the voice of Cortana?
• Which of these characteristics apply to the voice of Google Assistant?
• And how satisfied are you generally with the voice of Google Assistant?
• Which of these characteristics apply to the voice of Siri?
• And how satisfied are you generally with the voice of Siri?
• If you had the choice: Would you prefer a female or a male voice as your virtual assistant?
• How important is it to you to be able to choose between a male and a female voice for your virtual assistant?

• Did you use Alexa in the past for any of these functions?
• How satisfied are you with the functions of Alexa you have used? / by each of the listed functions
• And how satisfied are you generally with the range of functions of Alexa?
• Which of these functions of Alexa do you use on a regular basis?
• Did you use Bixby in the past for any of these functions?
• How satisfied are you with the functions of Bixby you have used? / by each of the listed functions
• And how satisfied are you generally with the range of functions of Bixby?
• Which of these functions of Bixby do you use on a regular basis?
• Did you use Cortana in the past for any of these functions?
• How satisfied are you with the functions of Cortana you have used? / by each of the listed functions
• And how satisfied are you generally with the range of functions of Cortana?
• Which of these functions of Cortana do you use on a regular basis?
• Did you use Google Assistant in the past for any of these functions?
• How satisfied are you with the functions of Google Assistant you have used? / by each of the listed functions
• And how satisfied are you generally with the range of functions of Google Assistant?
• Which of these functions of Google Assistant do you use on a regular basis?
• Did you use Siri in the past for any of these functions?
• How satisfied are you with the functions of Siri you have used? / by each of the listed functions
• And how satisfied are you generally with the range of functions of Siri?
• Which of these functions of Siri do you use on a regular basis?
• You said that you operate devices within the house with your virtual assistant. Please select the devices.

• Can you imagine using a virtual assistant for any of these funtions for which you didn't use it in the past?
• Where would you like to use a virtual assistant as a digital shop assistant?
• There are ideas to combine virtual assistants with augmented reality (AR) or virtual reality (VR). AR is an enhanced version of reality by an overlayed digtial image, while VR is an completly artificial environment generated by a computer. Would you like to use a virtual assistant in any of these scenarios?
• In your opinion, what are benefits of the increasing popularity of virtual assistants?
• In your opinion, what are dangers of the increasing popularity of virtual assistants?

• What is your gender?
• How old are you?
• What is your primary language?
• Which race/ethnicity best describes you?
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your marital status?
• Which of the following categories best describes your current employment status?
• How many people – including yourself and all children – permanently live in your household?
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
• How big is the town you live in?
• In what type of community do you live?
• Where do you currently live?
• How much total combined money do all members of your household earn annually?
• What device did you use for this survey?

The following companies/brands are included in the survey data table:

• Alexa
• Amazon Echo
• Apple HomePod
• Bixby
• Bose Home
• Cortana
• Google Home
• GoogleAssistant
• Harman Kardon
• JBL Link
• Lenovo smart assistant
• Panasonic SC-GA10
• Siri
• Sonos One