Voice commerce in the United States

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Statista dossier about voice commerce in the United States

This dossier provides information regarding voice commerce in the United States. Due to an increasing presence of smart speakers in U.S. households, many consumers have started to experiment with online purchases through their new digital device.

Table of contents

  • 1. Smart speakers in the United States
    • Smart speaker household penetration rate U.S. 2014-2025

    • Smart speaker unit shipments by quarter in the United States and China 2017-2019

    • Global smart speaker market share 2018 and 2019, by platform

    • Ownership rate of smart home devices among smart speaker owners in the U.S. 2019

    • Adoption of smart display technology by smart speaker owners in U.S. 2018-2021

    • Installed base of smart speakers in the United States 2017-2020, by brand

  • 2. Voice commerce users
    • United States: number of smart speaker buyers 2019-2021

    • Share of U.S. Millennials who use voice-assisted shopping 2019

    • U.S. adults who have used voice shopping 2018, by age group

    • U.S. voice tech shopping frequency 2018, by gender

    • U.S. voice bot vs. online shopping reach 2018 by category

    • Share of U.S. consumers who use voice assistants to make purchases 2018-2020

    • Share of U.S. consumers making purchases using voice-activated devices 2018-2020

  • 3. Smart speaker shopping activities
    • Top smart speaker use cases in the U.S. 2020

    • U.S. consumer voice shopping experience 2019

    • U.S. consumer opinion on how digital assistants enhance shopping 2019

    • U.S. smart speaker shopping activities 2019

    • U.S. smart speaker shopping activities 2019, by gender

    • Positive attributes of voice shopping according to U.S. adults 2018

    • Negative attributes of voice shopping according to U.S. adults 2018

    • Average voice shopping order value according to U.S. adults 2018

    • U.S. owners using smart speakers to research product prices 2018, by gender

  • 4. Retailer voice commerce
    • U.S. reach of shopping via voice-activated assistants 2019

    • Use of marketing budgets on voice assistants among U.S. SMB marketers 2019

    • Voice assistants with highest marketing potential among U.S. SMB marketers 2019

    • Consumer interest in customer service via smart speaker in the U.S. 2019

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