E-commerce in Japan

Statistics report on e-commerce in Japan

E-commerce in Japan

This report presents statistical information on e-commerce in Japan. It delves into B2B, B2C, and C2C online distribution. In addition to statistics on leading platform operators and platform usage behavior, it also includes data on digital shopping behavior.

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Table of contents

Overview

5
  • Premium Statistic Market size of EC payment processing service in Japan FY 2017-2027
  • Premium Statistic Cross-border online retail market size in Japan FY 2016-2022
  • Premium Statistic E-commerce penetration ratio in households in Japan 2014-2023
  • Premium Statistic Average monthly household expenditure on online purchases in Japan 2015-2023
  • Premium Statistic Average monthly household expenditure on online purchases in Japan 2023, by product

B2B e-commerce

4
  • Premium Statistic B2B online retail ratio in Japan 2013-2022
  • Premium Statistic B2B online retail market size in Japan 2013-2022
  • Premium Statistic B2B e-commerce market size in Japan 2022, by industry
  • Premium Statistic Impact of web-based order intake systems on SMBs in Japan 2022

B2C e-commerce

5
  • Premium Statistic B2C online retail ratio in Japan 2013-2022
  • Premium Statistic B2C online retail market size in Japan 2013-2022
  • Premium Statistic B2C online retail market size in Japan 2022, by sector
  • Premium Statistic M-commerce market size in Japan 2014-2023
  • Premium Statistic Share of online retail shopping users in Japan 2023, by age

C2C e-commerce

4
  • Premium Statistic Online C2C market size in Japan FY 2016-2022
  • Premium Statistic Re-commerce apps market size in Japan 2016-2021
  • Premium Statistic Internet auctions market size in Japan 2016-2021
  • Premium Statistic Share of online auction and flea market app users in Japan 2023, by age

Platform operators

5
  • Premium Statistic Visitors to most popular online retailers in Japan 2024
  • Premium Statistic Amazon Japan's online retail sales revenue FY 2014-2023
  • Premium Statistic Rakuten Group's annual revenue FY 2014-2023
  • Premium Statistic LY Corporation's shopping business transaction value FY 2018-2023
  • Premium Statistic Mercari's net sales FY 2016-2023

Platform access

5
  • Premium Statistic Most popular online shop types in Japan 2022
  • Premium Statistic E-commerce channels with best shopping experience in Japan 2022
  • Premium Statistic Traffic distribution of online shopping websites in Japan 2022, by source
  • Premium Statistic Cart abandonment rate in online shopping in Japan 2024, by device
  • Premium Statistic E-commerce apps CPA in Japan 2020-2022

Shopping behavior

5
  • Premium Statistic Frequency of online shopping in Japan 2024
  • Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
  • Premium Statistic Main reasons for buying online in Japan 2024
  • Premium Statistic Reasons for customer retention on e-commerce sites in Japan 2023
  • Premium Statistic Share of digital content shoppers in Japan Q3 2023, by category
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