Tech Giants and Digital Services in Mainland China 2019

Topics of the survey

• Companies
• Industry leaders
• Services & Devices
• Smartwatches & Fitness Trackers
• Smartphone
• Virtual & Voice Command
• Cloud Storage
• Office Solutions
• Payment & Finance
• Digital Media
• Social Media & Messenger
• Attitudes
• Demographics

• Method: Online Survey
• Survey name: Tech Giants and Digital Services in Mainland China 2019
• Region: Mainland China
• Number of respondents: 2,003
• Age of respondents: 18-64 years
• Type of respondents: China online population
• Survey time period: 9th to 18th of December 2018

• Gender
• Age
• Income

Companies

• Which of these companies do you know, even if just by name?
• And from which of this companies do you regularly use products andor services?
• Let’s have a closer look at Alibaba. On a gut level: How do you feel about Alibaba?
• At which of these online shops have you ordered in the past 12 months?
• How often do you usually order at tmall?
• Roughly how much have you spent in the past year at tmall?
• Which of the following statements do you agree with regarding Alibaba?
• Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Alibaba?
• Your first impression: How would you feel about the following (new) services by Alibaba?
• Usage of devices and services, Alibaba
• Let’s have a closer look at Amazon. On a gut level: How do you feel about Amazon?
• How often do you usually order at Amazon?
• What kind of Amazon account do you have?
• What are the most important prime account features for you?
• Which of the following statements do you agree with regarding Amazon?
• Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Amazon?
• Your first impression: How would you feel about the following (new) services by Amazon?
• Usage of devices and services, Amazon
• Let’s have a closer look at Apple. On a gut level: How do you feel about Apple?
• Which of the following statements do you agree with regarding Apple?
• Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Apple?
• Your first impression: How would you feel about the following (new) services by Apple?
• Usage of devices and services, Apple
• Let’s have a closer look at Baidu. On a gut level: How do you feel about Baidu?
• Which of the following statements do you agree with regarding Baidu?
• Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Baidu?
• Your first impression: How would you feel about the following (new) services by Baidu?
• Usage of devices and services, Baidu
• Let’s have a closer look at Facebook. On a gut level: How do you feel about Facebook?
• Which of the following statements do you agree with regarding Facebook?
• Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Facebook?
• Your first impression: How would you feel about the following (new) services by Facebook?
• Usage of devices and services, Facebook
• Let’s have a closer look at Google. On a gut level: How do you feel about Google?
• Which of the following statements do you agree with regarding Google?
• Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Google?
• Your first impression: How would you feel about the following (new) services by Google?
• Usage of devices and services, Google
• Let’s have a closer look at Microsoft. On a gut level: How do you feel about Microsoft?
• Which of the following statements do you agree with regarding Microsoft?
• Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Microsoft?
• Your first impression: How would you feel about the following (new) services by Microsoft?
• Usage of devices and services, Microsoft
• Let’s have a closer look at Tencent. On a gut level: How do you feel about Tencent?
• Which of the following statements do you agree with regarding Tencent?
• Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Tencent?
• Your first impression: How would you feel about the following (new) services by Tencent?
• Usage of devices and services, Tencent
• What would motivate you to purchase products or digital services from a different company than usual?
• Have you ever wanted to use/acquire products, software and/or digital services which are not available in your region?

Industry Leaders

• Which of these companies leads in terms of customer service? / Alibaba'
• Which of these companies leads in terms of customer service? / Amazon'
• Which of these companies leads in terms of customer service? / Apple'
• Which of these companies leads in terms of customer service? / Baidu'
• Which of these companies leads in terms of customer service? / Facebook'
• Which of these companies leads in terms of customer service? / Google'
• Which of these companies leads in terms of customer service? / Microsoft'
• Which of these companies leads in terms of customer service? / Tencent'
• Which of these companies leads in terms of environmental friendliness / sustainability? / Alibaba'
• Which of these companies leads in terms of environmental friendliness / sustainability? / Amazon'
• Which of these companies leads in terms of environmental friendliness / sustainability? / Apple'
• Which of these companies leads in terms of environmental friendliness / sustainability? / Baidu'
• Which of these companies leads in terms of environmental friendliness / sustainability? / Facebook'
• Which of these companies leads in terms of environmental friendliness / sustainability? / Google'
• Which of these companies leads in terms of environmental friendliness / sustainability? / Microsoft'
• Which of these companies leads in terms of environmental friendliness / sustainability? / Tencent'
• Which of these companies leads in terms of social responsibility? / Alibaba'
• Which of these companies leads in terms of social responsibility? / Amazon'
• Which of these companies leads in terms of social responsibility? / Apple'
• Which of these companies leads in terms of social responsibility? / Baidu'
• Which of these companies leads in terms of social responsibility? / Facebook'
• Which of these companies leads in terms of social responsibility? / Google'
• Which of these companies leads in terms of social responsibility? / Microsoft'
• Which of these companies leads in terms of social responsibility? / Tencent'
• Which of these companies leads in terms of innovation? / Alibaba'
• Which of these companies leads in terms of innovation? / Amazon'
• Which of these companies leads in terms of innovation? / Apple'
• Which of these companies leads in terms of innovation? / Baidu'
• Which of these companies leads in terms of innovation? / Facebook'
• Which of these companies leads in terms of innovation? / Google'
• Which of these companies leads in terms of innovation? / Microsoft'
• Which of these companies leads in terms of innovation? / Tencent'
• Which of these companies leads in terms of likability? / Alibaba'
• Which of these companies leads in terms of likability? / Amazon'
• Which of these companies leads in terms of likability? / Apple'
• Which of these companies leads in terms of likability? / Baidu'
• Which of these companies leads in terms of likability? / Facebook'
• Which of these companies leads in terms of likability? / Google'
• Which of these companies leads in terms of likability? / Microsoft'
• Which of these companies leads in terms of likability? / Tencent'
• Which of these companies leads in terms of protecting personal data? / Alibaba'
• Which of these companies leads in terms of protecting personal data? / Amazon'
• Which of these companies leads in terms of protecting personal data? / Apple'
• Which of these companies leads in terms of protecting personal data? / Baidu'
• Which of these companies leads in terms of protecting personal data? / Facebook'
• Which of these companies leads in terms of protecting personal data? / Google'
• Which of these companies leads in terms of protecting personal data? / Microsoft'
• Which of these companies leads in terms of protecting personal data? / Tencent'
• Which of these companies leads in terms of transparency? / Alibaba'
• Which of these companies leads in terms of transparency? / Amazon'
• Which of these companies leads in terms of transparency? / Apple'
• Which of these companies leads in terms of transparency? / Baidu'
• Which of these companies leads in terms of transparency? / Facebook'
• Which of these companies leads in terms of transparency? / Google'
• Which of these companies leads in terms of transparency? / Microsoft'
• Which of these companies leads in terms of transparency? / Tencent'
• Which of these companies leads in terms of usability? / Alibaba'
• Which of these companies leads in terms of usability? / Amazon'
• Which of these companies leads in terms of usability? / Apple'
• Which of these companies leads in terms of usability? / Baidu'
• Which of these companies leads in terms of usability? / Facebook'
• Which of these companies leads in terms of usability? / Google'
• Which of these companies leads in terms of usability? / Microsoft'
• Which of these companies leads in terms of usability? / Tencent'

Services & Devices

• Thinking about the digital accounts for your various services online, which of these statements do you agree with?
• How do you register when using a new digital service, platform or product?
• Which account do you mainly use when logging in to a new digital service, platform or product?
• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Tablet
• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Laptop / convertible
• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Desktop PC
• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Smartphone
• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Smart speaker
• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Set-top-box / streaming device
• Do you use an open source operating system like Linux?
• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Tablet
• What brand is your tablet? If you use multiple devices please think of the one you use most frequent for private purposes.
• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Laptop / convertible
• And what brand is your laptop / convertible? If you use multiple devices please think of the one you use most frequent for private purposes.
• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Desktop PC
• And what brand is your desktop PC? If you use multiple devices please think of the one you use most frequent for private purposes.
• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Smart speaker
• Which of these smart speakers do you use?
• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Set-top-box / streaming device
• Which of these streaming devices / set-top-boxes do you use?
• How often do you use your Amazon Fire TV?
• Which of these digital services do you use regularly with/via your Amazon Fire TV?
• How often do you use your Apple TV?
• Which of these digital services do you use regularly with/via your Apple TV?
• How often do you use your Google Chromecast?
• Which of these digital services do you use regularly with/via your Google Chromecast?
• How often do you use your Microsoft X-box?
• Which of these digital services do you use regularly with/via your Microsoft xbox?

Smart Watch & Fitness Tracker

• What brand is your smart watch / fitness tracker? If you use multiple devices please think of the one you use most frequent.
• How often do you use a smart watch and/or fitness tracker?
• Which of your smart watch / fitness tracker functions do you use regularly?
• What reasons made you decide on this smart watch / fitness tracker rather than another device?
• How often do you use a smart watch and/or fitness tracker? (Apple)
• Which of your smart watch / fitness tracker functions do you use regularly? / ... (Apple)
• What reasons made you decide on this smart watch / fitness tracker rather than another device? / ... (Apple)
• How often do you use a smart watch and/or fitness tracker? (Microsoft)
• Which of your smart watch / fitness tracker functions do you use regularly? / ... (Microsoft)
• What reasons made you decide on this smart watch / fitness tracker rather than another device? / ... (Microsoft)

Smartphone

• Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Smartphone
• Which operating system does your smartphone run on?
• For what purposes do you use your primary smartphone? (OS average)
• What brand is your smartphone? If you use multiple devices please think of the one you use most frequent for private purposes.
• Please state your satisfaction with your smartphone in terms of the following criteria. / Usability (OS average)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Design (OS average)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Number / selection of available apps (OS average)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Hardware features (camera, screen, etc.) (OS average)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Compatibility with other devices and software (OS average)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Price-performance ratio (OS average)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Security features and updates (OS average)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Operating speed (OS average)
• Top1 [satisfied]: Please state your satisfaction with your smartphone in terms of the following criteria.
• What do you use the Appstore ... (OS average)
• What do you use the Appstore for?
• What do you use the Apple Appstore for?
• How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / download of apps $:(OS average)
• How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / in-app purchases $:(OS average)
• For what purposes do you use your primary smartphone?(iOS)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Usability(iOS)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Design(iOS)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Number / selection of available apps(iOS)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Hardware features (camera, screen, etc. )(iOS)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Compatibility with other devices and software(iOS)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Price-performance ratio(iOS)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Security features and updates(iOS)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Operating speed(iOS)
• Top1 [satisfied]: Please state your satisfaction with your smartphone in terms of the following criteria.
• What do you use the Apple Appstore for? / ... (iOS)
• How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / download of apps $:(iOS)
• How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / in-app purchases $:(iOS)
• For what purposes do you use your primary smartphone?(Android)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Usability(Android)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Design(Android)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Number / selection of available apps(Android)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Hardware features (camera, screen, etc. )(Android)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Compatibility with other devices and software(Android)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Price-performance ratio(Android)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Security features and updates(Android)
• Please state your satisfaction with your smartphone in terms of the following criteria. / Operating speed(Android)
• Top1 [satisfied]: Please state your satisfaction with your smartphone in terms of the following criteria.
• What do you use the Google Play Store for? / ... (Android)
• How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / download of apps $:(Android)
• How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / in-app purchases $:(Android)

Virtual & Voice Command

• Do you use the voice command function with your electronic devices?
• Do you regularly use any of these virtual assistants?
• How often do you use any virtual assistant?
• Which of these devices do you regularly use any virtual asisstant with?
• What tasks do you regularly direct to any virtual assistant?
• How often do you use Alexa?
• Which of these devices do you regularly use Alexa with?
• What tasks do you regularly direct to Alexa?
• How often do you use AliGenie?
• Which of these devices do you regularly use AliGenie with?
• What tasks do you regularly direct to AliGenie?
• How often do you use Cortana?
• Which of these devices do you regularly use Cortana with?
• What tasks do you regularly direct to Cortana?
• How often do you use Duer?
• Which of these devices do you regularly use Duer with?
• What tasks do you regularly direct to Duer?
• How often do you use Google Assistant?
• Which of these devices do you regularly use Google Assistant with?
• What tasks do you regularly direct to Google Assistant?
• How often do you use Siri?
• Which of these devices do you regularly use Siri with?
• What tasks do you regularly direct to Siri? '

Cloud Storage

• Do you use any of these cloud storage solutions for private use?
• What do you use your Ali Yun for?
• Why did you decide to use Ali Yun rather than other cloud storage solutions?
• Do you pay to use the service of Amazon Drive Cloud?
• What do you use your Amazon Drive Cloud for?
• Why did you decide to use Amazon Drive Cloud rather than other cloud storage solutions?
• Do you pay to use the service of your iCloud?
• Do you use a shared account family account for your iCloud?
• What do you use your iCloud for?
• Why did you decide to use iCloud rather than other cloud storage solutions?
• What do you use your Baidu Yun Wangpan for?
• Why did you decide to use Baidu Yun Wangpan rather than other cloud storage solutions?
• What do you use your Google One Google Drive for?
• Why did you decide to use Google One Google Drive rather than other cloud storage solutions?
• What do you use your Microsoft One Drive for?
• Why did you decide to use Microsoft One Drive rather than other cloud storage solutions?

Office Solutions

• Do you use any of these services andor software to create andor edit word, table or presentation files for private use?
• How often do you use Google Docs? [footer] Please think about your private use only.
• How often do you use Microsoft Office? [footer] Please think about your private use only.
• How do you pay to use Microsoft Office? [footer] Please think about your private use only.
• Do you use a shared account licence for Microsoft Office? [footer] Please think about your private use only.
• What version of Microsoft Office do you mostly use? [footer] Please think about your private use only.
• How often do you use iWork? [footer] Please think about your private use only.
• What version of iWork do you mostly use? [footer] Please think about your private use only.

Payment & Finance

• Do you use any of these services to handle payments andor finances?
• How often do you use digital financial services?
• What do you use your digital financial services for?
• How often do you use Alipay?
• What do you use Alipay for?
• How often do you use Amazon Payments?
• What do you use Amazon Payments for?
• How often do you use Apple Pay?
• What do you use Apple Pay for?
• How often do you use Baidu Wallet?
• What do you use Baidu Wallet for?
• How often do you use Facebook Payments?
• What do you use Facebook Payments for?
• How often do you use Google Pay?
• What do you use Google Pay for?
• How often do you use QQ Wallet?
• What do you use QQ Wallet for?
• How often do you use WeChat Pay?
• What do you use WeChat Pay for?

Digital Media

• Which of these platforms do you use to watch moviesseries or listen to music?
• What made you choose Xiami Yinyun over other competitors?
• Do you use a shared account family account for Apple Music?
• What made you choose Apple Music over other competitors?
• What made you choose Qianqian Music over other competitors?
• What made you choose QQ Music over other competitors?
• What made you choose Youku Tudou over other competitors?
• Do you use a shared account family account for iQiyi?
• What made you choose iQiyi over other competitors?
• Which of these Amazon services do you use regularly?
• Do you use a shared account family account for Amazon Music Unlimited?
• What made you choose Amazon Music Unlimited over other competitors?
• Do you use a shared account family account for Amazon Prime?
• What made you choose Amazon Video over other competitors?
• Which of these YouTube service do you use regulary?
• Do you use a shared account family account for YouTube Music?
• What made you choose YouTube Music over other competitors?
• Do you use a shared account family account for YouTube Premium?
• What made you choose YouTube Premium over other competitors?

Social Media & Messenger

• Which of these social networks andor messenger services do have an account with?
• How often do you use Allo?
• How often do you use DingTalk?
• How often do you use Facebook Messenger?
• How often do you use QQ?
• How often do you use Skype?
• How often do you use WeChat?
• How often do you use WhatsApp?
• How often do you use Facebook?
• What do you use Facebook for?
• Are most of your Facebook activities public available for everyone, or private available just for your contacts?
• How often do you use Google+?
• What do you use Google+ for?
• Are most of your Google+ activities public available for everyone, or private available just for your contacts?
• How often do you use Instagram?
• What do you use Instagram for?
• Are most of your Instagram activities public available for everyone, or private available just for your contacts?
• How often do you use Interest Tribe?
• What do you use Interest Tribe for?
• Are most of your Interest Tribe activities public available for everyone, or private available just for your contacts?
• How often do you use LinkedIn?
• What do you use LinkedIn for?
• Are most of your LinkedIn activities public available for everyone, or private available just for your contacts?
• How often do you use NOW Live?
• What do you use NOW Live for?
• Are most of your NOW Live activities public available for everyone, or private available just for your contacts?
• How often do you use QZone?
• What do you use QZone for?
• Are most of your QZone activities public available for everyone, or private available just for your contacts?
• How often do you use Tieba?
• What do you use Tieba for?
• Are most of your Tieba activities public available for everyone, or private available just for your contacts?
• How often do you use Youku?
• What do you use Youku for?
• Are most of your Youku activities public available for everyone, or private available just for your contacts?
• How often do you use YouTube?
• What do you use YouTube for?
• Are most of your YouTube activities public available for everyone, or private available just for your contacts?

Attitudes

• When you think about 10 years from now, what do you think will have happened? 0: Start-ups will depend on the support of (one of the) big tech companies. 7: Big tech companies will be challenged by start-ups.
• When you think about 10 years from now, what do you think will have happened? 0: Tech companies will transform, in accordance with the wishes of society. 7: Society will adapt in accordance with what tech companies provide.
• When you think about 10 years from now, what do you think will have happened? 0: Government and courts will have control over tech companies. 7: Tech companies will operate within their own legal spaces.
• When you think about 10 years from now, what do you think will have happened? 0: New technological developments will make everyday life even easier. 7: There will always be unpleasant tasks one needs to address.
• When you think about 10 years from now, what do you think will have happened? 1: I will use more products from the same companies. 7: I will use products from more different companies.
• Thinking about digital privacy: Which of the following apply to you?
• How do you feel about the digital sector being dominated by just a few tech companies?
• Why do you feel uncomfortable when thinking about the market concentration around a few big tech companies?
• Should tech companies use their power to address these general societal issues?
• How do you evaluate the relationship between tech companies and the government political system?
• In general, which of these statements about tech companies do you agree with?
• Now we have a few more questions about yourself. Please answer them carefully and honestly. Which of these statements apply to you?

Demographics

• What is your Gender?
• Age (detailed)
• Age
• Age, categorial
• What is the highest level of education you have completed?
• Which of the following categories best describes your current employment status?
• Type of Employment
• Working vs. not-working
• How many people – including yourself and all children – permanently live in your household?
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
• Household Size Classification
• What is your marital status?
• How big is the town you live in?
• In what type of community do you live?
• Where do you currently live?
• Where do you currently live?
• Politics are sometimes associated with 'the left' and 'the right'. Where would you see yourself on a scale from 0 to 10 if 0 were 'left' and 10 were 'right'?
• Political Position (rough)
• Innovation Adopter
• What is your primary language?
• Which race / ethnicity best describes you?
• What is your religion?
• Income
• Monthly household gross income (low, medium, high)