CPG industry advertising in the U.S.

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Statista Dossier on the consumer packaged goods industry advertising in the U.S.

Table of contents

  • 1. Overview
    • U.S. businesses marketing spending change 2020, by industry

    • U.S. businesses marketing budget share 2020, by category

    • Leading TV advertising sectors in the U.S. in H1 2019, by ad spend

    • Distribution of U.S. digital ad spend 2019, by industry

    • Mobile ad spend in the U.S. in 2019, by industry

    • Change in local ad revenue U.S. 2021, by vertical

  • 2. CPG
    • U.S. CPG manufacturer marketing budget as share of sales 2012-2020

    • CPG ad spend share in the U.S. 2020, by sub-category

    • U.S. CPG manufacturer marketing budget share 2019-2020, by type

    • CPG ad spend change in the U.S. 2020, by medium and channel

    • U.S. CPG manufacturer shopper marketing spending 2020, by type

  • 3. Digital
    • CPG & consumer products industry digital ad spend in the U.S. 2016-2021

    • CPG digital ad spend growth in the U.S. 2017-2021

    • CPG and consumer products digital video ad spend U.S. H1 2020, by device

    • CPG & consumer products digital display ad spend U.S. H1 2020, by device

  • 4. Spotlight - alcoholic beverages
    • Spirits advertising expenditure in the United States in 2019, by brand

    • Ad expenditure of the distilled spirits industry in the U.S. by medium 2019

    • Measured media spending of tequila in the U.S. 2019

    • Measured media spending of prepared cocktails in the U.S. 2019

    • Ad spend of selected beer manufacturers in the U.S. 2019

  • 5. Leaders and benchmarks
    • Ad expenses of food companies in the U.S. in 2019

    • Ad spend of selected personal care brands in the U.S. 2019

    • Ad spend of selected household product brands in the U.S. 2019

    • Ad spend of selected beverage brands in the U.S. 2019

    • Mondelez: advertising spending in the U.S. 2012-2019

    • Kellogg: ad spend in the U.S. 2009-2019

    • Hershey's advertising spending in the U.S. 2012-2019

    • L'Oreal: advertising spending in the U.S. 2009-2019

    • Procter & Gamble: ad spend in the U.S. 2009-2019

    • Unilever: ad spend in the U.S. 2009-2019

    • Coca-Cola Company: ad spend in the U.S. 2009-2019

    • PepsiCo: ad spend in the U.S. 2014-2019

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