Shopping behavior trends in Germany

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Statista Dossier on shopping behavior trends in Germany

This dossier presents statistics on grocery shopping behavior trends in Germany, covering such topics as ethical consumption, online grocery shopping, as well as opinions on readiness to spend money and purchase brand products.

Table of contents

  • 1. Shopping in Germany
    • Shopping trips per household in the FMCG segment Germany 2013-2018

    • Reasons for grocery shopping in Germany 2016

    • Preferred means of carrying groceries Germany 2018

    • Use of own shopping bags when shopping in Germany 2017

    • Frequency of shopping in shopping centers in Germany 2015-2018

    • Frequency of shopping during spare time in Germany 2015-2018

    • Survey on willingness to drive to shopping centers in Germany 2015-2018, by distance

    • Survey on the willingness to drive to outlet stores in Germany 2015-2018, by distance

    • Revenue distribution in the retail sector in Germany 2008-2017, by weekday

    • Technical developments in retail: customer expectations Germany 2018

    • Digital display of ingredients during grocery shopping Germany 2018

  • 2. Readiness to spend and buying brand products
    • Survey on consumer preference for bargain offers in Germany 2015-2018

    • Developments in the standard of living in Germany 2015-2018

    • Survey on value of product quality over price in Germany 2015-2018

    • Survey on luxuries improving life in Germany 2015-2018

    • Survey on frequently spending more than planned while shopping in Germany 2015-2018

    • Consumer opinion on whether branded products guarantee quality in Germany 2015-2018

    • Survey on quality justifying higher pricing of branded products in Germany 2015-2018

    • Frequent change of brands when shopping in Germany 2015-2018

  • 3. Online grocery shopping
    • Revenue from groceries bought online Germany 2014-2018

    • Purchasing groceries online in Germany 2017

    • Purchasing groceries on the internet or from online shops 2015-2019

    • Use of online shops and delivery for groceries in Germany 2017

    • Online grocery shops used in Germany in 2016

    • E-commerce revenue of the leading online shops in the food segment in Germany 2017

    • Revenue from FMCG products in online trade in Germany 2010-2018

    • Interest in online order models for groceries in Germany 2018

  • 4. Ethical consumption
    • Purchase of regional groceries by product category in Germany 2017

    • Preferred shopping venues for regional products in Germany 2017

    • Regional product significance for German consumers 2017

    • Fair trade product sales revenues in Germany 1993-2018

    • Sales volume of fair trade products in Germany 2012-2018, by product group

    • Opinions on social consumption/ "share food" in German-speaking countries 2018

    • Willingness to pay higher prices for green products in Germany 2015-2018

    • Ecological and organic certification as purchasing criteria in Germany 2015-2018

    • Survey on consumer preference for regional products in Germany 2014-2018

    • Social and ecological responsibility as purchasing criteria in Germany 2015-2018

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