Shopping behavior trends in Germany

The Statista dossier
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Statista Dossier on shopping behavior trends in Germany

Table of contents

  • 1. Shopping in Germany
    • Shopping trips per household in the FMCG segment Germany 2013-2018

    • Reasons for grocery shopping in Germany 2016

    • Preferred means of carrying groceries Germany 2018

    • Use of own shopping bags when shopping in Germany 2017

    • Frequency of shopping in shopping centers in Germany 2017-2020

    • Frequency of shopping during spare time in Germany 2016-2020

    • Survey on willingness to drive to shopping centers in Germany 2017-2020, by distance

    • Survey on the willingness to drive to outlet stores in Germany 2017-2020, by distance

    • Revenue distribution in the retail sector in Germany 2008-2017, by weekday

    • Technical developments in retail: customer expectations Germany 2018

    • Digital display of ingredients during grocery shopping Germany 2018

  • 2. Readiness to spend and buying brand products
    • Survey on consumer preference for bargain offers in Germany 2016-2020

    • Developments in the standard of living in Germany 2015-2018

    • Survey on value of product quality over price in Germany 2015-2018

    • Survey on luxuries improving life in Germany 2016-2020

    • Survey on frequently spending more than planned while shopping in Germany 2016-2020

    • Consumer opinion on whether branded products guarantee quality in Germany 2016-2020

    • Survey on quality justifying higher pricing of branded products in Germany 2016-2020

    • Frequent change of brands when shopping in Germany 2016-2019

  • 3. Online grocery shopping
    • Revenue from groceries bought online Germany 2014-2020

    • Purchasing groceries online in Germany 2017

    • Purchasing groceries on the internet or from online shops 2016-2020

    • Use of online shops and delivery for groceries in Germany 2017

    • Online grocery shops used in Germany in 2016

    • E-commerce revenue of the leading online shops in the food segment in Germany 2019

    • Revenue from FMCG products in online trade in Germany 2010-2019

    • Interest in online order models for groceries in Germany 2018

  • 4. Ethical consumption
    • Purchase of regional groceries by product category in Germany 2017

    • Preferred shopping venues for regional products in Germany 2017

    • Regional product significance for German consumers 2017

    • Fair trade product sales revenue in Germany 1993-2020

    • Sales volume of fair trade products in Germany 2012-2020, by product group

    • Opinions on social consumption/ "share food" in German-speaking countries 2018

    • Willingness to pay higher prices for green products in Germany 2016-2020

    • Ecological and organic certification as purchasing criteria in Germany 2016-2019

    • Consumer preference for regional products in Germany 2016-2020

    • Social and ecological responsibility as purchasing criteria in Germany 2016-2020

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