Mobile e-commerce in France

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Statista Dossier on mobile e-commerce in France

This dossier provides statistical information on mobile e-commerce in France. After a general overview of mobile commerce value and the equipment with mobile devices in France, it includes more detailed statistics on purchase habits via mobile supports as well as payments methods used by French consumers.

Table of contents

  • 1. E-commerce and m-commerce in France
    • E-commerce revenue in France 2005-2020

    • E-commerce: sales turnover in France 2010-2018, by device used to purchase

    • Share of mobile purchases among the B2C e-commerce turnover in France 2010-2019

    • Share of web sales of companies in France 2018, by sales platform

    • Distribution of the amount of purchases carried out via mobile in France 2018

    • Foresight on the number of mobile shopping activities in France 2019-2020

    • Foresight on the number of online sales in France 2019, by device

  • 2. Equipment with mobile devices in France
    • Smartphone penetration in France 2011-2019

    • Smartphone penetration in France 2019, by age group

    • Equipment rate of tablets in France 2011-2019, by age

    • Penetration rate of tablets in France 2014-2019, by age

    • Share of French people using a mobile phone to access internet 2011-2019

    • Mobile internet usage via smartphone in France 2019, by age

  • 3. Mobile devices and digital purchase in France
    • Distribution of the amount of purchases carried out via mobile in France 2018

    • Frequency of mobile shopping according to the product category in France 2021

    • E-commerce completed purchases in France 2019, by different category

    • Online purchases by device in France 2020

    • Change in m-commerce frequency since the lockdown in France 2021, by product category

    • Ways of ordering when shopping using a smartphone or a tablet in France 2019

  • 4. Consumer preferences
    • Favorite places where French people like to shop online in France 2021, by device

    • Favorite times when French people like to shop online in France 2021, by device

    • Frequency of mobile shopping according to the product category in France 2021

    • French shoppers interest in new mobile functions to be used in store 2021, by type

    • Incentives that could increase m-commerce usage according to French shoppers 2021

    • Most commonly used phone features while in-store in France in 2021, by frequency

    • Reasons for checking the smartphone during shopping activities in France 2019

  • 5. Mobile payments in France
    • Mobile payments by brand in France 2020

    • Most popular contactless payment app in France 2019

    • Value of the operator invoice payment market in France 2016-2025

    • Mobile payments by situation in France 2020

    • French opinion on the usage of online payment methods in restaurants 2020

    • French opinion on the usage and development of digital payments for stores 2020

    • Willingness to use future innovative payment services in France 2019

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