Digital advertising in Latin America

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Statista Dossier on digital advertising in Latin America

This dossier has been compiled to provide statistical information about digital advertising in Latin America.

Table of contents

  • 1. Global overview

    • Digital advertising spending worldwide 2019-2024

    • Global ad spend distribution 2020, by medium

    • Global internet advertising spending 2007-2022, by format

    • Internet advertising spending worldwide 2000-2022, by region

    • Mobile advertising spending worldwide 2007-2022

    • Programmatic ad spend worldwide 2017-2021

  • 2. Overview of the Latin American market

    • Latin America: digital advertising spending 2010-2022

    • Latin America: digital ad spend growth 2010-2022

    • Latin America: digital ad spend 2018-2022, by country

    • Latin America: digital ad spend 2020, by country

    • Latin America: fastest growing digital ad markets 2020

    • Latin America: digital ad spend share in 2020, by country

    • Digital ad spend per internet user in Latin America 2021, by country

    • Digital ad fraud cost worldwide 2019, by region

  • 3. Formats

    • Digital ad spend in Latin America 2021, by format

    • Search ad spend in Latin America 2017-2025

    • Social media ad spend in Latin America 2017-2025

    • Digital video ad spend in Latin America 2017-2025

  • 4. Mobile

    • Latin America: mobile ad spending 2019-2024

    • Latin America: mobile share of digital ad spend 2019-2024

    • Digital ad spend in Latin America 2021, by device

    • Latin America: mobile ad investment 2019, by format

    • Latin America: mobile ad spend country shares 2018-2022

    • Growth of mobile ad impressions in Latin America in 2020, by country

  • 5. Audience

    • Latin America & the Caribbean : internet penetration 2021, by region

    • Latin America: internet users 2021, by country

    • Latin America: mobile internet users 2019-2025

    • Latin America and the Caribbean: share of web traffic 2020, by device

    • Latin America: time spent with media 2011-2021, by medium

    • Latin America: consequences of brand promise-experience gap 2019

  • 6. COVID-19 impact

    • Latin America: decrease in digital advertising due to COVID-19, by country

    • Latin America: increase in display ad spend during COVID-19

    • Latin America: increase in display ad spend during COVID-19, by country

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