Grocery stores: Ahorramas shoppers in Spain

Consumer Insights report

Grocery stores: Ahorramas shoppers in Spain

Founded in 1979, Ahorramas is one of the top ten leading grocery stores in Spain. Its customers include people from both rural and urban areas of the Southern European country. Travelling is an important interest of Ahorramas’ customers in Spain who are also fond of music and reading or writing.

This report features valuable insights about Ahorramas in the grocery stores market of Spain.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Ahorramas shoppers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Ahorramas shoppers in Spain (''brand users'') against Spanish grocery store shoppers in general (''category users''), and the overall Spanish onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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