DIA is the third most used store for groceries in Spain. DIA customers are more likely to live in a rural community than the average Spanish customer and 32% of DIA customers follow nutrition rules, predominantly low-carb / no carb diets.
Find out more with the ''Grocery Stores: DIA Brand Report'' .
DIA is a Spanish international hard-discount supermarket chain. It is owned by Distribuidora Internacional de Alimentación, S.A. (DIA), based in Las Rozas, Spain. Distribuidora Internacional de Alimentación, S.A. (DIA) has approximately 42,600 employees, 6,900 locations and a revenue of US$ 8.6 billion.