Consumer Insights report
Dollarama is a Canadian dollar store chain founded in 1992 and headquartered in Montreal, Quebec, Canada. Dollarama has more than 1,000 stores and is operating in all provinces of Canada. The store’s product range includes cleaning supplies, toys, grocery, healthcare products, kitchenware, stationery, party supplies, hardware, among others.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Dollarama shoppers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Dollarama shoppers in Canada (''brand users'') against Canadian grocery store shoppers in general (''category users''), and the overall Canadian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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