Grocery stores: Fred Meyer shoppers in the United States

Consumer Insights report

Grocery stores: Fred Meyer shoppers in the United States

Operating in 4 states and over 130 locations across the U.S., Fred Meyer is an American chain of hypermarket superstores. It was founded by Fred G. Meyer in 1931. Fred Meyer was one of the very first grocery stores in the U.S. opened with the concept of one stop shopping. It merged with American retail company Kroger in 1998 which also owns various other store chains in the United States.

Fred Meyer attracts shoppers from all age groups with an almost equal distribution between rural and urban consumers. Food is an important interest among the grocery stores’ customers, and almost half of them try to avoid artificial flavors and preservations when it comes to food and nutrition.

Check out more insights about Fred Meyer in the grocery stores market of the United States with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Fred Meyer shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Fred Meyer shoppers in the United States (''brand users'') against U.S. grocery store shoppers in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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