Grocery Stores: Kaufland Brand Report 2019

Statista Global Consumer Survey

Grocery Stores: Kaufland Brand Report 2019 Kaufland is the fourth most used store for groceries in Germany. Kaufland customers are less likely to live in a small town than the average German customer and 27% of Kaufland customers follow nutrition rules, predominantly low-carb / no carb diets.

Find out more with the ''Grocery Stores: Kaufland Brand Report'' covering the markets Germany and Poland.

Topics include
  • Competitive landscape
  • Customer profile
  • Customer journey

Kaufland is a German hypermarket chain, providing services such as discount hypermarkets. It is owned by Schwarz Gruppe, based in Neckarsulm, Germany. Kaufland has approximately 56,000 employees,1,200 locations and a revenue of 9.6 billion €.

  • Language: English
  • Released: November 2019
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