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Consumer Insights report
A German hypermarket chain, with over 1,000 locations both domestically and abroad. Kaufland provides shoppers with a large choice of products and in large packaging sizes. It is part of the Schwarz Gruppe and ranks among the most popular grocery stores in Germany.
Use this Statista report to gain more insights into the Kaufland brand and customer profiles.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Kaufland shoppers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Kaufland shoppers in Germany (''brand users'') against German grocery store shoppers in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)