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Consumer Insights report
Founded in 1973, Penny is one of the top ten most frequented grocery stores in Germany. The discounter chain is headquartered in Cologne, and it has an almost equal customer distribution between male and female consumers. Music is an important interest among Penny shoppers, many of whom try to avoid plastic packaging when buying food.
Gain exclusive insights about Penny in the grocery stores market of Germany with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Penny shoppers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Penny shoppers in Germany (''brand users'') against German grocery store shoppers in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)