Grocery stores: Reliance fresh shoppers in India

Consumer Insights report

Grocery stores: Reliance fresh shoppers in India

Founded in 2006, Reliance fresh is one of the leading grocery stores in India. The Indian neighbourhood retail chain’s shoppers represent various demographic profiles and different age groups. Many of the store’s customers in India live in urban communities, and food is one of their most common interests.

Check out more valuable insights about Reliance fresh in the Indian grocery stores market landscape with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Reliance fresh shoppers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Reliance fresh shoppers in India (''brand users'') against Indian grocery store shoppers in general (''category users''), and the overall Indian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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