store analysis 2019 store analysis 2019 The German fashion store Zalando generated online net sales of around US$1.7 billion in 2018. For 2019, a revenue of up to US$1.8 billion is projected. Fashion is of course the dominant product category. 100% of net sales via are generated in Germany.

While the financial crisis was keeping everyone busy in 2008, two student buddies, Robert Gentz and David Schneider, laid the foundation for one of the biggest online fashion empires in Europe: Zalando. An online fashion company that today has 300,000 different products on offer, more than 26m active customers and over 3.1bn site visits per year2. A success story that is also measurable by looking at the revenue development: Within ten years, the online fashion empire skyrocketed to reach a revenue of almost €5.4bn.
One of the main reasons for the success is that Zalando set new standards: free delivery and a 100-day right of return, as well as an aggressive expansion strategy especially within the first years – country and product range wise.

  • Language: English
  • Released: August 2019

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