Mobile marketing and advertising worldwide

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Statista dossier on mobile marketing and advertising worldwide

This dossier has been compiled to provide statistical information about mobile marketing and advertising worldwide.

Table of contents

  • 1. Mobile market worldwide
    • Global mobile device market share 2017-2019, by type

    • Market share of mobile operating systems worldwide 2012-2019

    • Global population connected to/covered by mobile internet 2018, by region

    • Countries with the highest mobile cellular subscription penetration 2018

    • Countries with the fastest average mobile internet speed 2020

    • Monthly mobile data usage per SIM worldwide 2018, by country

    • Share of daily time spent online via mobile and PC 2013-2019

  • 2. Mobile advertising overview
    • Mobile advertising spending worldwide 2007-2022

    • Leading mobile advertising markets worldwide 2018-2019, by ad spend

    • Leading mobile ad markets worldwide 2018, by ad spend growth

    • Mobile ad spend growth in selected countries worldwide in 2019

    • Global mobile ad spend share in H2 2018, by industry

    • Monetized mobile app ad impression share worldwide 2018-2019, by OS

    • Conversion rate of in-app display ads worldwide Q1 2019, by format

    • Global programmatic mobile ap ad fraud rates Q3 2018 - Q2 2019

  • 3. Mobile advertising demand
    • Growth in mobile ad requests worldwide H2 2018, by region

    • Share of mobile ad requests worldwide Q1 2017 - Q4 2018, by format

    • Share of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format

    • Share of mobile ad requests in Canada Q1 2017 - Q4 2018, by format

    • Change in mobile ad requests in Europe H2 2017-H2 2018, by country

    • Quarterly percentage growth of mobile ad requests in China Q4 2014- Q4 2018

    • Quarterly change in mobile ad requests India Q1 2015- Q4 2018

    • Quarterly percentage growth of mobile ad requests Australia Q2 2014- Q4 2018

  • 4. Use, tactics and perception
    • Most effective digital marketing techniques 2018

    • Paid digital ad channels used in selected industries worldwide 2018

    • Most effective media for drive-to-store retail advertising worldwide 2019

    • Usage of personalization in digital marketing channels worldwide 2018

    • Investment plans for video use in mobile marketing worldwide 2017-2018

    • Leading types of video used in mobile marketing worldwide 2017-2018

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